SEO Specialist

Job Number: 27513

Position Title: Product Specialist

External Description:

Our Team

The recently founded Success Portal team’s charter is to help customers Learn-Adopt-Succeed. In the product adoption driven world, it is imperative that Informatica customers leverage our products to their full capability and that’s where our team/microlearning platform comes into picture. We help them bootstrap onboarding, learning about our products, and provide a personalized experience by customizing the content recommendations, search results, etc.

Our team also overlaps with the Knowledge Base (KB) team, which is a group of Content Analysts who are responsible for all documentation within Informatica Global Customer Support (GCS).

Your Opportunity

We are looking for a highly motivated individual to analyze and optimize our search engine, systems, processes, etc. to ensure the highest quality of customized experience to our customers. Understanding of the workings of a support organization, content management, and search engine optimization are critical for this role.

Your Responsibilities

As an integral part of the Success Portal team, you will be expected to:

• Recommend changes to site architecture, content, metadata, filters, linking, dictionary/synonyms etc.

• Implement SEO best practices during content creation, including NLP
• Implement intelligent recommendations based on customer profile, product, project
• Provide optimization strategies to increase click rank/search relevancy
• Draft measurable goals that demonstrate improvement in customer experience
• Monitor daily/monthly performance metrics to understand SEO strategy / performance
• Analyze the KPIs across functions/systems every month and recommend measures for improvement

Your Qualification

• 3-4 years’ experience in the field of search engine optimization
• Experience with SEO tools, such as Adobe Analytics, Woopra
• Understanding of search engine algorithms, ranking methods, and semantic search methodology
• Able to complete competitive analysis of other companies within the industry

• Proficiency in concepts such as Search Tuning, Web Traffic Analysis, Content Adoption by customers is mandatory
• Excellent writing, documentation, and presentation skills
• Great attitude, energy, and attention to detail are critical.

City: Bangalore

State: Karnataka

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: SEO Specialist

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-SU1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Bangalore, Karnataka IN