Sr Director, Product Marketing, Cloud Application Modernization

Job Number: 28799

Position Title: Senior Director, Product Marketing

External Description:

SR DIRECTOR, PRODUCT MARKETING, CLOUD APPLICATION MODERNIZATION

Reporting to the Sr. Director of Product Marketing for Cloud and iPaaS product portfolios, you will be based in Redwood City, CA and will:

• Be the company Go-To-Market expert and Product Marketing leader for Informatica’s Cloud Application Modernization portfolios.
• Collaborate with product management, sales, field marketing, partner alliances and other functions to develop and execute the marketing strategy for Cloud Application Modernization.
• Develop product positioning and messaging that effectively differentiates from Cloud Application Modernization competition.
• Work with customers to develop compelling assets on Cloud Application Modernization that tell the story of their success
• Own and deliver a complete bill of materials for Cloud Application Modernization of content including presentations, briefs, FAQs, demos, guides and related assets that enable the sales process from lead generation to deal close
• Serve as Cloud Application Modernization subject matter expert to enable the sales team to effectively articulate the value of Cloud Application Modernization products
• Develop thought leadership content to accelerate customer and industry awareness, and adoption such as case studies, white papers, blog posts etc on Cloud Application Modernization.
• Work with Corporate, Digital and Field Marketing organizations globally to develop Cloud Application Modernization campaign strategy to rapidly drive awareness and build pipeline
• Evangelize for Cloud Application Modernization solution and best practices via marketing events, webinars, social media and other channels
• Serve as the for Cloud Application Modernization spokesperson with press, analysts and at industry events
• Develop and drive the complete launch plan for Cloud Application Modernization products

Your Qualifications

• 10 or more years of product marketing experience with a track record of leading product marketing teams and delivering compelling, breakthrough content in an enterprise software environment. Experience in Cloud Application Modernization is must.
• Ability to develop a deep understanding of the App Modernization market and solutions, customer pain points, competition and trends
• Experience with content development for complex products sold to Cloud Application owners/buyers and IT is strongly desired
• Exceptional written and verbal skills with meticulous attention to detail
• Outstanding communication skills, especially the ability to convert complex ideas into simple messages
• Proven ability to participate in and influence cross-functional teams
• Ability to work with peer and senior technical customer users/buyers to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging and product features
• Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution
• Demonstrated ability to develop compelling and creative content that stands out
• Bachelor’s degree or equivalent; MBA a plus

City: Redwood City

State: California

Seniority Level: Director

Alternative Location(s) :

Community / Marketing Title: Sr Director, Product Marketing, Cloud Application Modernization

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Redwood City, California US