Senior Cloud Marketing Manager

Job Number: 32298

Position Title: Field Marketing Manager 4

External Description:

Cloud Modernization Senior Marketing Manager, EMEA and LATAM

Informatica is currently looking for a Cloud Modernization Senior Marketing Manager, EMEA and LATAM to join our team in Dublin. The ideal candidate will have experience in Field and  Partner Marketing in a SaaS or Cloud business, driving growth and Net Revenue Retention primarily in Informatica Installed Base with Partners through end-to-end demand generation programs. 

As a Senior Marketing Manager, EMEA and LATAM, your focus will be to: 

• Generate demand primarily within our Informatica Installed Base through scalable, repeatable programs and multi-channel campaigns  
• Work closely with the key marketing and business development stakeholders at our strategic GSIs (Accenture, Cognizant, Capgemini, Deloitte, Wipro) and ISVs (Microsoft, AWS, Snowflake, Google Cloud Services) to develop, plan, manage, and execute joint cloud modernization marketing programs at scale  
• Work and adapt in a fast-paced environment and your objectives will include pipeline creation as well as pipeline progression / acceleration to drive conversion into closed business. 
• Work closely with multiple teams and stakeholders, such as regional marketing and sales, digital, and growth marketing, and you must have strong communication and collaboration skills. 

What You’ll Do 

• Lead the end-to-end planning and execution of pan-EMEA cloud modernization marketing plan, notably ABM programs, and multi-touch demand-generation campaigns +/- partners to meet defined targets  
• Drive repeatable, scalable high performing tactics, leading to increasing numbers of engaged leads, opportunities, and pipeline 
• Report on, analyze, evaluate and optimize programs as necessary to improve effectiveness and efficiency; create ongoing cadences, check-ins, and reviews with internal stakeholders 
• Liaise with the field marketing team to ensure full visibility and adoption on pan-EMEA “Cloud Modernization” programs, and actively make sure that your programs are fully leveraged across the geo 
• Collaborate and coordinate with multiple marketing and sales stakeholders at global, EMEA, and regional levels  
• Work with the Global Growth Marketing team to ensure the latest cloud modernization messaging and campaign tactics are aligned to the EMEA plan 
• Prioritize and manage multiple projects at once, hitting deadlines and effectively communicating results 

Key Essentials 

• 5+ years’ experience in Field and Partner Marketing roles in a SaaS or Cloud business, driving growth and Net Revenue Retention 
• Results-oriented with a data-driven mentality demonstrating a mastery of using data to understand audience and improve results 
• Proven track record of using innovative, targeted account-based strategies with partners to drive impact 
• Collaborative with excellent communication and stakeholder management skills  
• Experience in partnering and managing external suppliers (e.g. media agencies, creative agencies) to optimize spend and delivery 

What Does Success Look Like? 

Success in this position requires a dynamic, resourceful, and detail-oriented marketer, who is data-driven with a growth mindset.  
Key objectives will be pipeline creation as well as pipeline progression / acceleration to drive conversion into closed business; with secondary objectives such as awareness, acquisition of net new names, relationship building, and nurture.  

In order to be successful, you enjoy working towards pipeline targets - and ultimately business goals such as growth and NRR. You can simultaneously manage multiple programs across many channels. 

Nice to Have  

• ABM experience  
• Digitally savvy; experience in media planning and/or managing digital marketing campaigns across paid digital channels is a plus  
• Good knowledge of marketing automation platforms/tools, such as Marketo, Salesforce, Tableau, and media channels. 
• Great time management skills 

City: Dublin

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Senior Cloud Marketing Manager

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-MI1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: Dublin, IE