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Content Marketer

Location: United States

Notice

This position is no longer open.

Job Number: 32413

Position Title: Principal Content Producer

External Description:

Industry Content Marketer  

Informatica is looking for an Industry Content Marketer to produce compelling B2B content for today’s digital world. You are familiar with data management and governance concepts and are highly skilled at communicating the business and technology benefits in a conversational style suitable for C-suite, director, line of business, and practitioner audiences in fields such as financial services, healthcare, retail, and the public sector. You understand the role in the enterprise business marketplace of cloud infrastructure and platform technology such as Microsoft Azure, Amazon Web Services, Google Cloud, and Snowflake. And you have a passion for using words to influence a target audience to act at every step of the customer journey. 

You are self-driven and a team player, with an ability to drive content strategy and create impactful content. In this role of Industry Content Marketer, you must be able to work and adapt in a fluid, fast-paced environment, and you must have strong copywriting, technical, communication, collaboration, and leadership skills. 

What You’ll Do

  • Attract, educate, and inspire our target audience with modern content, including interactive content, eBooks, blogs, infographics, workbooks, videos, and more.
  • Create the right content aligned to the different stages of the customer journey to increase awareness, drive conversions, and increase revenue.
  • Articulate the benefits and power of our products and solutions with a focus on cloud data management to help our customers succeed.
  • Create content to ensure the messaging remains consistent and relevant to a specific persona, industry, or audience. An important aspect of the role is to ensure that all content is written in a modern, conversational style.
  • Ensure all content is SEO driven, incorporating SEO keywords and following best practices
  • Track and report content performance, identify areas for improvement, and implement strategies to capitalize on these opportunities.
  • Project manage your tasks for the greatest impact; prioritization is key
  • Work collaboratively with web, product marketing, product management, field marketing, sales, and other teams to create innovative and compelling content that highlights the differentiated value of Informatica products and solutions.

Key Essentials

  • 8+ years of content marketing experience
  • BA/BS or equivalent educational background is preferred.
  • Strong writing and editing skills and exceptional communicator.
  • Strategic, data-driven thinker with great execution skills to get the job done fast.
  • Strong interpersonal and teamwork skills.
  • Excellent attention to detail and ability to self-manage.
  • Knowledge of SEO best practices.
  • Strong project management and time management skills.  

What Does Success Looks Like?

  • Extensive writing experience across assets with pithy copy.
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Results-oriented with experience working cross-functionally with product teams, sales, and other marketing functions.
  • Ability to work successfully in an ever-changing environment with competing priorities.
  • Ability to consider copy and content holistically and from the customer POV.
  • Passion to experiment and generate new ideas on delivering content. 

Nice to Have

  • Marketing experience in cloud data management.
  • Marketing experience in a SaaS company.
  • Experience with digital marketing technology and tools.

City: City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) : Remote

Community / Marketing Title: Content Marketer

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-NB2

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: City, US

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