Senior Online Marketing Specialist
Location: Dublin, Ireland
Notice
Job Number: 34699
Position Title: Sr Online Marketing Specialist
External Description:
Web Analytics Reporting Specialist
Informatica is looking for a Web Analytics Ops Specialist, who will be chartered with developing and implementing strategies that will help to track and report on the online user experience for high velocity programs and ensure SaaS marketing effectiveness. This role works cross-functionally with the Analytics Manager, Web team, the Search team, and other teams to ensure that activities launch on-time, and results can be measured.
Essential Duties & Responsibilities
- Track, manage, and implement site pixel placement for web analytics reporting
- Track program codes and web tracking (e.g. UTMs) to ensure proper measurement via standard and ad hoc reporting
- Organize and report-on effectiveness of programs, including offers and creative versions
- Manage A/B testing program setup and tracking
- Ensure all web marketing initiatives are aligned with industry best practices for proper measurement
- Continuously track and report on KPIs for active campaigns
- Maintain analytics “registry” and manage legal compliance globally (cookie compliance)
- Tracking of leads generated by web programs - from creation to pipeline to closed revenue
- Work with internal Marketing Automation team to generate Marketo codes and ensure codes are tracked, operating and retired according to program requirements
- Work with Marketing Operations team to ensure tracking codes or mapping into master Marketing Reporting system of record for accuracy of web and search performance.
Knowledge & Skills
- Strong knowledge of online marketing and web analytics processes, as well as measurement best practices
- Data analysis skills, along with strong working knowledge of related tools (e.g. Excel, PowerBI, or Tableau)
- Hands-on experience with website tag management (e.g. Google Tag Manager, Adobe Launch, Tealium)
- Experience with Web A/B testing tools and methods (e.g. Adobe Target, Optimizely, Google)
- Hands-on knowledge with working in a web content management system like Adobe Experience Manager – highly desirable
- Strong organizational and project management skills
- Effective communications and presentation skills
Education/Experience
- BA/BS or equivalent educational background is preferred.
• Minimum 5+ years of relevant professional experience.
City: Dublin
State:
Seniority Level: Mid-Senior Level
Alternative Location(s) :
Community / Marketing Title: Senior Online Marketing Specialist
Remote LinkedIn Hashtag: #LI-Remote
LinkedIN Hashtag: LI-SR1
Company Profile:
EEO Employer Verbiage:
At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.
Travel Requirement: Limited
Location_formattedLocationLong: Dublin, IE