Director, Hybrid Integration Platform and iPaaS

Job Number: 22062

Position Title: Director, Product Marketing

External Description:

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to become more agile, realize new growth opportunities, lead to new inventions resulting in intelligent market disruptions. With over 7,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management.

Our Team

The Informatica product marketing team is fun, smart, nimble, multi-talented, high-energy, cohesive and singularly focused on driving impact for sales, customer success and overall market leadership for Informatica. Aside from being positioning and messaging superstars, each member of our team owns specific areas of responsibility in multiple areas such as market strategy for key enterprise cloud data management, Integration Platform as a Service (iPaaS) and Software as a Service (SaaS) ecosystems, competitive analysis, sales training, and customer storytelling. This way, you get to continually expand and build expertise in multiple areas. 

Your Opportunity

Are you passionate about creating and driving market growth for innovative products and solutions that disrupt industries by accelerating the data-driven transformation of our customers? You will be a key member of the Informatica product marketing team and will communicate the value proposition of our industry-leading Hybrid Integration Platform (HIP) and iPaaS products and solutions to customers, partners, and the market at large. You will take ownership of HIP product marketing campaigns and work cross-functionally with product management, sales, marketing, and partner alliance teams driving key deliverables to enable sales, demand generation, and thought leadership.

You will learn and contribute to all aspects of product marketing – defining Go-To-Market (GTM) strategies; creating sleek, provocative, and brilliant messaging and positioning; authoring compelling digital content; evangelizing HIP and iPaaS solutions through social media, analysts, and press; enabling sales and partner alliances; and showcasing customer success stories.  You will help communicate through various channels how companies can succeed with Informatica’s HIP and iPaaS product solutions to achieve their business goals.  Informatica is the leader in enterprise cloud data management and we’re taking the company to the next level from a $1B to $3B company.  How often do you have the opportunity to work for an innovative billion dollar start-up having thousands of enterprise customers already in production that you can cross-sell and up-sell to along with an extensive partner eco-system to drive new business?

Our Ideal Candidate

Data is quickly becoming the fuel for the new economy and Informatica is leading the way with an intelligent data platform powered by AI that turns data into trusted currency so our customers can discover and realize new growth opportunities and out-perform their competitors.  As companies move more data and applications to the Cloud they need a trusted and strategic partner to lead them through these business and digital transformations.  That’s where you come into the picture as a high energy and passionate change agent increasing our brand perception, pipeline, and customer success for Informatica’s Hybrid Integration Platform (HIP) and iPaaS product solutions.

You have a lot of energy matched with superb communication skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with a new approach and renewed energy to tackle any challenge. You have demonstrated strong leadership and project management experience including the ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs.  Since Informatica HIP deployments support all types of integration patterns, users, and data you will need to market to a variety of personas and use-cases across vertical industries.  You will also:

• Be well versed with technologies associated with iPaaS, Cloud and Cloud First strategies, Cloud data integration, application integration, API management, integration hubs, Cloud data lakes, and Big Data
• Message and market to integration specialists, ad-hoc integrators, and citizen integrators
• Drive new business through the partner eco-system
• Help companies on their journey to Cloud and Cloud first strategies
• Help companies make the shift from on-premises to Cloud in a hybrid environment
• Be persuasive with written and verbal communication skills
• Have great interpersonal skills and intrinsic enthusiasm that allow you to build strong relationships with co-workers and with customers and partners
• Think out-of-the-box and bring a creative flair to product positioning and marketing campaigns

Your Responsibilities

Reporting to the Sr. Director of Product Marketing for Cloud and Big Data product portfolios, you will be based in Redwood City, CA and will:

• Collaborate with product management, sales, field marketing, partner alliances and other functions to develop and execute the marketing strategy for the Informatica Hybrid Integration Platform business and serve as the voice of the market for product strategy development
• Be a strategic team leader and mentor
• Be the company Go-To-Market expert and leader for Informatica’s most important Hybrid Integration and iPaaS products.
• Develop product positioning and messaging that effectively differentiates the Informatica Hybrid Integration Platform products from the competition.
• Work with customers to develop compelling assets that tell the story of their success with Informatica Hybrid Integration Platform and iPaaS product solutions
• Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
• Serve as a subject matter expert to enable the sales team to effectively articulate the value of the Informatica’s Hybrid Integration Platform and iPaaS products to prospects as well as actively participate in deals and customer meetings
• Develop thought leadership content to accelerate customer and industry awareness, and adoption of Informatica Hybrid Integration Platform and iPaaS products, such as case studies, white papers, blog posts etc.
• Work with Corporate Marketing and Field Marketing globally to develop campaign strategy to rapidly drive awareness and build pipeline
• Evangelize our products and best practices via marketing events, webinars, social media and other channels
• Serve as spokesperson with press, analysts and at industry events
• Develop and drive the complete launch plan for new products

 Your Qualifications

• 5-10 or more years of product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment
• Ability to develop a deep understanding of the Hybrid integration, iPaaS and Cloud market and solutions, customer pain points, competition and trends
• Experience with content development for complex products sold to IT or other technical buyers is strongly desired
• Exceptional written and verbal skills with meticulous attention to detail
• Outstanding communication skills, especially the ability to convert complex ideas into simple messages
• Proven ability to participate in and influence cross-functional teams
• Ability to work with peer and senior technical customer users/buyers to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging and product features
• Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution
• Demonstrated ability to develop compelling and creative content that stands out 
• Bachelor’s degree or equivalent; MBA a plus

Informatica offers a competitive compensation package that includes base salary, medical, retirement, unlimited flexible time off and more. Our generous benefits vary depending on your geographic work location. It’s an exciting time to work at Informatica.  You can learn more about our company, our products and services at www.informatica.com. We are an Equal Opportunity Employer (EOE). #LI-JF1

City: Redwood City

State:

Seniority Level: Director

Alternative Location(s) :

Community / Marketing Title: Director, Hybrid Integration Platform and iPaaS

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement:

Location_formattedLocationLong: Redwood City, California US