Manager, Field Marketing, Japan

Job Number: 22102

Position Title: Field Marketing Manager 2

External Description:

Our Team

Our outstanding marketing team provides a strategic infrastructure that supports all elements of the Informatica business and is specifically focused on supporting our sales team with the information, insights and materials they need to exceed their goals. Whether we’re in corporate communications, marketing communications, marketing operations or out in the field, our collective mission is to provide critical data and insights, increase awareness of the Informatica brand, and dramatically grow our market leadership in the data integration industry.

Your Opportunity

Reporting directly to the Director Marketing, Japan and aligned to the Vice President, Sales in Japan, you will focus on planning and executing field marketing programs that drive pipeline generation and conversion to support revenue goals.  You will also have responsibility to support corporate marketing to ensure the programs they run in/for Japan are aligned to the business needs, especially the sales strategy and objectives.

Our Ideal Candidate

The right candidate has proven success in field marketing – with strong execution experience and emphasis on digital marketing, high touch, public relations, social marketing & selling – a passion for technology, and an entrepreneurial spirit that enables the professional to work relatively independently. 

Essentially, we are seeking a high-energy, results-oriented marketer to play an integral role in expanding our customer advocacy practices. Your creativity and innovation will be essential as you define and implement updates to our customer-centric programs and solutions, both internal and external. With your drive and determination, you'll be an essential element of our customer advocacy team, working to establish trust and build customer loyalty for Informatica products and solutions.

You meet each new challenge with a positive can-do attitude; your confidence is contagious. Your enthusiasm and initiative set you apart from the rest. You're committed to establishing and maintaining customer satisfaction and possess a variety of tools to get the job done. You have a strong work ethic supported by the ability to define priorities, solve problems independently and a commitment to both internal and external customers. You thrive in a team environment, yet feel equally at ease when tasked with self-driven jobs. Balancing the demands of sales and marketing with the needs of your stakeholders – both internal and external – is second nature to you. In addition, you'll also have the following attributes:

• Persuasive written and verbal communication skills
• Ability to prioritize and delegate tasks to reach team goals and requirements
• A solid understanding of established marketing practices
• The people skills necessary to understand the needs of your customer base

Your Responsibilities

You will work in concert with sales and marketing to ensure customer satisfaction across the board. You'll be instrumental in expanding our customer advocacy efforts by serving as the voice of our customers, both internal and external. You'll identify and develop new references while enhancing programs that drive expectations and milestones that support customer deliverables. When issues arise, you'll quickly identify and implement solutions, following each concern through resolution. You'll develop marketing content that supports our internal efforts, including success stories and case studies, press releases, events, webinars, podcasts and videos. You'll also provide key messaging for media and industry analyst calls that supports our corporate vision. With your diplomatic nature, you'll steer customer expectations according to product and resource capabilities. Additional responsibilities include but are not limited to:

• Tracking the use of customer references through our internal database and assessing inventory versus demand
• Serving as primary point of contact for internal and external customers, enabling you to successfully advocate the needs of your customers
• APJ point of contact for all digital marketing efforts
• Work with sales, partners & marketing to generate qualified sales leads using a mix of marketing programs, activities and events
• Manage programs and leads to ensure optimal lead flow
• In collaboration with the ASEAN Marketing lead, design, test and optimize campaign activities
• Leverage tools, systems and processes to track the success of each program/quarterly plan
• Ensure a closed loop process for all programs from planning, execution, follow up & reporting
• Drive and support partner marketing activity as needed, in conjunction with APJ Partner marketing lead
• Achieves goals successfully; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise

 Your Qualifications

• Bachelor’s Degree – preferably in Business, Marketing or IT
• 5-7 years of experience leveraging digital, social & public relations for customer advocacy programs including referral, outreach & high touch
• Demonstrable ability to coordinate and manage customer meeting logistics
• Proven ability in program development and flawless execution
• A. required, preferably in Business, Marketing or IT; MBA a plus
• 5-7 years of experience in a customer referral program or other customer outreach program
• Strong familiarity with the software industry, especially B2B enterprise IT
• Established program management experience
• Able and willing to travel as required mostly within Japan 

Informatica offers a competitive compensation package that includes base salary, flexible time off, medical and more. Our generous benefits vary depending on your geographic work location. It’s an exciting time to work at Informatica, you can learn more about our company, and our products and services at www.informatica.com. We are an Equal Opportunity Employer (EOE). 

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City: Tokyo

State:

Seniority Level: Associate

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Community / Marketing Title: Manager, Field Marketing, Japan

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EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement:

Location_formattedLocationLong: Tokyo, JP