Principal Manager / Director, Ecosystems Product Marketing

Job Number: 22145

Position Title: Manager, Product Marketing

External Description:

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to become more agile, realize new growth opportunities, lead to new inventions resulting in intelligent market disruptions. With over 7,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management.

Our Team

The Informatica Portfolio product marketing team is fun, smart, nimble, multi-talented, high-energy, cohesive and singularly focused on driving impact for sales, customer success and overall market leadership for Informatica. Aside from being positioning and messaging superstars, each member of our team owns specific areas of responsibility in multiple areas such as market strategy for key strategic ecosystems, competitive analysis, sales training, and customer storytelling. This way, you get to continually expand and build expertise in multiple areas. 

Your Opportunity

Are you passionate about creating innovative products and evangelizing tech solutions that help enterprises jump onto the cloud integration rocket ship created by Mobile, Cloud, Social and Big Data? Companies are modernizing their IT stacks with new investments in cloud solutions such as Salesforce.com, Microsoft Azure, Amazon Web Services, Google Cloud and analytics platforms such as Tableau and we want to make sure they choose Informatica to keep their company ahead of the pack. Working as part of a cross-functional team, you will be responsible for developing marketing strategy for one of our strategic ecosystems, overall go-to-market planning, and powerful, differentiating positioning and messaging content incorporating Informatica’s portfolio of solutions. 

Our Ideal Candidate

You have a lot of energy matched with superb communication skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with a new approach and renewed energy to tackle any challenge. You have solid teamwork and project management experience including the ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs.  In addition to the attributes mentioned, you’ll also be able to:  

• Be persuasive with written and verbal communication skills
• Have great interpersonal skills and intrinsic enthusiasm that allow you to build strong relationships with co-workers and with customers and partners
• Think out-of-the-box and bring a creative flair to product positioning and marketing campaigns

If you’re excited by the opportunity to shape the future of Cloud technology, make a big impact and have lots of fun along the way, we need to talk! 

Your Responsibilities

Reporting to the Sr. Director Ecosystems Marketing, you will be based in Redwood City, CA and will:  

• Collaborate with product marketing, business development, product management, sales, field marketing, alliances and other functions to develop and execute the marketing strategy for one of our strategic ecosystems and serve as the voice of your ecosystem market
• Be a strategic team collaborator
• Be the company Go-To-Market expert and leader for your ecosystem
• Develop positioning and messaging that effectively differentiates Informatica products from the competition in your ecosystem
• Work with customers to develop compelling assets that tell the story of their success with Informatica
• Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
• Serve as a subject matter expert to enable the sales team to effectively articulate the value of Informatica products to prospects as well as actively participate in field events and tradeshows
• Develop thought leadership content to accelerate customer and industry awareness, and adoption of Informatica solutions, such as case studies, white papers, blog posts etc.
• Work with Corporate and Field Marketing globally to develop campaign strategy that rapidly creates awareness and builds pipeline
• Evangelize our solutions via marketing events, webinars, social media and other channels
• Serve as a spokesperson with press, analysts and at industry events
• Develop and drive the complete launch plan for new products into your ecosystem

 Your Qualifications

• 5 or more years of product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment
• Experience marketing products to and through a strategic ecosystem such as Salesforce.com, AWS, Microsoft Azure, Google Cloud, or BI and Analytics platforms such as Tableau
• Ability to develop a deep understanding of the data integration market and solutions, customer pain points, competition and trends
• Experience with content development for complex products sold to IT or other technical buyers
• Exceptional written and verbal skills with meticulous attention to detail
• Outstanding communication skills, especially the ability to convert complex ideas into simple messages
• Proven ability to participate in and influence cross-functional teams
• Ability to work with peer and senior technical customer users/buyers to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging and product features
• Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution
• Demonstrated ability to develop compelling and creative content that stands out 
• Bachelor’s degree or equivalent; MBA a plus

Informatica offers a competitive compensation package that includes base salary, medical, retirement, unlimited flexible time off and more. Our generous benefits vary depending on your geographic work location. It’s an exciting time to work at Informatica.  You can learn more about our company, our products and services at www.informatica.com. We are an Equal Opportunity Employer (EOE). #LI-JF1

 

City: Redwood City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Principal Manager / Director, Ecosystems Product Marketing

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement:

Location_formattedLocationLong: Redwood City, California US