Field Marketing Manager

Job Number: 22426

Position Title: Field Marketing Manager 3

External Description:

Informatica is expanding at a rapid rate within key markets in Europe, Middle East and Africa. This is an exciting time to join the organization as we acquire strengthen our leadership position in Data Integration and Data Quality and quickly grow our business into hot technology areas such as Cloud, Big Data and Analytics. 

Your Opportunity

Our objective is to aggressively increase Informatica’s market share in Europe by expanding our focus and investment in the major European markets through direct and indirect sales strategies. To support this accelerated expansion, Informatica is seeking to hire a Field Marketing Manager for France based in the Paris Office.

Our Ideal Candidate

Informatica is looking for an experienced, high-energized marketing manager that will work closely with various stakeholders (Field Sales, Inside Sales, Channel Partners and Agencies) to plan and execute a lead generation marketing plan that supports the objectives of the territory and the overall marketing strategy. 

In this position you will be reporting to the EMEA North West Regional Marketing Director. EMEA North West is one of the 4 Informatica EMEA Regions including France, Benelux and Nordics countries. Your key responsibility will be to align your rolling field marketing plan with the go-to-market strategy. You will leverage corporate initiatives and campaigns and finetune these to the local market situation as well as develop and execute local marketing campaigns.

You will also be responsible for managing your programs marketing budget and consult with your marketing colleagues, management as well as your customers and peers in Global Marketing and Sales management to determine trade-offs at a market, segment, initiative and program level. 

To be successful, you will include Informatica’s Partners in most of your planning and execution activities. 

Your Responsibilities

• Tactical Planning and Budgeting
• Execution of a wide variety of marketing activities and campaigns (on- and offline)
• Teamwork with various stakeholders Marketing, Sales, Pre-Sales, Business Partners, EMEA and Global Teams
• Develop a balanced Marketing Mix to support Pipeline, Revenue and Market Share targets 

 

Qualifications

Skills, Experience and Background

• Bachelor degree required, preferably in business administration, IT or marketing
• A minimum of 5+ years’ experience executing a range of marketing activities within a business to business IT company
• Proven ability in a range of marketing activities, including: 

o Marketing planning

o Integrated Campaign Management 

o Event Management: Tradeshows, Summits, Seminars

o Budget management

o Database Management 

• Experience of telemarketing 
• Online/web marketing (Paid, Owned, Earned)
• Experience with CRM and marketing automation tools (like SFDC, Marketo or similar)
• Track record with partner marketing
• Knowledge of the parts of the marketing mix, including: campaign management, marketing operations, marketing communications, corporate communications and sales enablement
• Excellent project management skills 
• Team-player. Ability to establish trusted relationships with internal and external stakeholders.
• Open, positive attitude towards change and personal development
• Self-motivating and driven to make an impact
• Excellent written and verbal communication skills esp. in French and English

#LI-RB1

City: Paris La Defense Cedex

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Field Marketing Manager

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EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement:

Location_formattedLocationLong: Paris La Defense Cedex, FR