Public Relations Manager

Job Number: 23108

Position Title: Principal Public Relations Analyst

External Description:

The Public Relations Lead will help spearhead public relations strategies and programs for Informatica’s products and solutions as a member of the Public relations team. This person has a broad net of media contacts, is a strategic thinker and is a trusted partner and counselor to various internal groups within the company. Public Relations Leads are responsible for collaborating with product marketing and PR team members to craft a story, make strategic recommendations and deliver programs that help Informatica reach its business goals. Public Relations Leads have a command of thought leadership, content marketing and media relations strategy and execution. They use these skills to identify opportunities and build programs with impact. This role works autonomously but at the same time is a champion team member that leads by example and promotes a positive work environment.

Responsibilities:

• Develop and manage public relations programs that cover all phases of product publicity and reach trade, technology and mainstream print, online and broadcast media
• Maintain extensive network of print, online and broadcast mainstream and enthusiast media contacts
• Work with product marketing and other teams to develop press materials including press releases, fact sheets, pitch letters, Q&As, media alerts, speaking points and presentations
• Respond to media inquiries in a timely and professional manner, know how to craft an appropriate comment and where to go internally to find the best answers
• Manage product launches, media events, and press tours; staff press meetings and media interviews
• Work closely with internal marketing and Informatica PR agencies in the US and internationally to identify relevant and timely product news and to develop positioning, messages, timelines, story pitches and deliverables schedules
• Work with Informatica PR agencies to deliver concise, timely and informative reporting on press activities, coverage, opportunities, successes and press feedback to internal constituents. Provide post-mortem analysis
• Build, maintain and draw upon extensive knowledge of the enterprise cloud data management market, as well as Informatica’s strategic objectives, products, production methods, corporate issues and business units in order to advise and influence key internal decision-makers on media matters
• Foster close working relationship with members of Informatica’s corporate communications product marketing, digital marketing and other departments to ensure a consistent flow of information and ideas, as well as the synthesis of timing, messages, and activities
• Manage expenses to ensure budgets remain within desired projections.
• Assist in overseeing multi-product media events for public relations team
• Provide media training and coaching to development team spokespeople
• Interface with executive management on product campaigns

Qualifications

• 5-7 years public relations work experience. 
• 3-5 years Public relations agency experience preferred, by not mandatory. 
• Bachelor’s or advanced degree in journalism, English or communications preferred but not mandatory. 
• Expertise/knowledge of Data Management industry preferred. 
• Excellent oral and written communication skills combined with the ability to spot and develop compelling story ideas. 
• Strong ability to prioritize between numerous high-profile projects and responsibilities; solid organizational and budget management skills.
• Ability to work effectively with diverse personalities in a rapidly changing environment. 
• Demonstrated experience independently conceptualizing, building and executing public relations campaigns that align with business objectives and produce significant results
• Ability to question, challenge and suggest alternative approaches to internal and external audiences in a diplomatic manner. Experience managing expectations of demanding internal clients.
• Ability to make decisions, organize thoughts, and engage in creative thinking in the face of time constraints and full workload.
• Knowledge and understanding of monitoring services, media directories, newswires and other traditional public relations techniques.
• Collaborative, team-oriented approach to achieving results.
• Passion for your work and commitment to continuing to develop skills and learn and grow
• Positive, can-do attitude. 
• Possession of interpersonal skills to be a strong team player, ability to balance and blend various departmental needs and views into effective PR strategies, work closely with other departments to complement and support each other’s objectives. 

 

 

City: Redwood City

State: California

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Public Relations Manager

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: Redwood City, California US