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Regional Marketing Manager, Public Sector

Location: Washington, District Of Columbia US

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Job Number: 24803

Position Title: Field Marketing Manager 3

External Description:

Our Team
Our world-class marketing team provides the strategic infrastructure that supports all elements of the Informatica business with a keen focus on partnering with our sales team, developing the insights and materials needed to exceed corporate objectives. Whether we’re in corporate communications, marketing communications, marketing operations or out in the field, our collective mission is to provide critical data and insights, increase awareness of the Informatica brand, and dramatically grow our market leadership in the data integration industry.


Your Opportunity
The Regional Marketing Manager for Public Sector will manage and execute strategic marketing programs that supports the public sector go-to-market strategy and the Informatica corporate strategy for the Federal, State & Local and Higher Education businesses in North America. In this role, you will take ownership and responsibility for optimizing marketing investments, developing marketing strategy, planning campaigns and executing programs using a variety of marketing tactics. Your success will be measured on achieving the desired return on investment to meet Informatica’s sales pipeline & revenue goals.


Our Ideal Candidate
You align to the sales organizations, working with sales management teams to develop your marketing strategy. You have superb communication and analytical skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with new approaches and a renewed energy to tackle any challenge. You demonstrate strong project management skills, including the ability to independently prioritize and track complex, competing schedules, proactively anticipate and complete tasks, and self-initiate programs.


In addition to the attributes mentioned, you’ll also be able to:


• Provide excellent customer service to our internal and external partners
• Use your organizational skills to create a productive workflow that the larger team can understand and follow efficiently


Your Responsibilities
• Reporting to the Senior Regional Marketing Manager, Healthcare and Public Sector you will:
o Collaborate with key stakeholders (field sales teams, industry and product marketing, regional marketing, business development) to develop a marketing strategy that ensures industry and corporate objectives are met
o Own and manage the Public Sector regional marketing budget to optimize program investments and achieve desired ROI


Talent Acquisition
o Organize and manage end-to-end event logistics to ensure programs are flawlessly
executed, including venue selection, vendor management, staff coordination, promotion
and internal and external communication
o Manage program and event leads to ensure optimal lead flow to Business Development
o Leverage Marketo, Salesforce.com and other tools to track the success of each program


QUALIFICATIONS


• Based in Washington, DC and the surrounding areas or Chicago
• BA/BS degree required in marketing, communications or related field
• At least 4 – 6 years marketing experience, preferably in a field, regional or event marketing role
• Experience managing marketing activities within a B2B software company; knowledge of the Public
Sector and/or Higher Education industries a plus
• Proven ability in program development, direct (database) marketing and analysis, project
management and sales support
• Demonstrated passion, innovation, enthusiasm, commitment and accountability
• Able to juggle and manage multiple activities
• Strives for high quality of marketing activity
• Driven to achieve results and targets
• Experience in Marketo a plus
• Approximately 25% travel required

City: Washington

State:

Alternative Location(s) : Washington D.C.; Chicago, IL

Community / Marketing Title: Regional Marketing Manager, Public Sector

Company Profile:

At Informatica, We “DATA”. We Do Good, Act As One Team, Think Customer First, and Aspire For The Future. Informatica enables companies to unleash the power of data to become more agile, realize new growth opportunities, lead to new inventions resulting in intelligent market disruptions.

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader, including amazing, energetic team members; a globally diverse workplace; and a company dedicated to your success, growth and advancement.

EEO Employer Verbiage:

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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Travel Requirement: Up to 25%

Location_formattedLocationLong: Washington, District Of Columbia US

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