Regional Marketing Coordinator, East Enterprise

Job Number: 24914

Position Title: Field Marketing Manager 2

External Description:

Our Team
Our world-class marketing team provides the strategic infrastructure that supports all elements of the Informatica business with a keen focus on partnering with our sales team, developing the insights and materials needed to exceed corporate objectives. Whether we’re in corporate communications, marketing communications, marketing operations or out in the field, our collective mission is to provide critical data and insights, increase awareness of the Informatica brand, and dramatically grow our market leadership in the data integration industry.

Your Opportunity
You will focus on supporting & executing strategic demand generation programs within the North America Regional Marketing organization to meet Informatica’s sales pipeline & revenue goals for the East Enterprise area of the business.

Our Ideal Candidate
You have excellent communication and analytical skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with new approaches and a renewed energy to tackle any challenge. You are extremely detailed oriented and have demonstrated project management experience, including the ability to prioritize and track competing schedules, proactively anticipate and complete tasks and self-coordinate programs.

In addition to the attributes mentioned, you’ll also be able to:
• Provide excellent customer service to our internal and external partners
• Use your organizational skills to create a productive workflow that the larger team can understand and follow efficiently

Your Responsibilities
• Collaborates with Regional Marketing Senior Managers to generate qualified sales leads using a mix of marketing programs, activities and events
• Engages sales organization with appropriate programs to territories across the U.S.
• Disseminates program and event leads to ensure optimal lead flow with Business Development
• Designs, tests and optimizes campaign activities for Informatica’s top accounts
• Coordinates regional events, seminars, ecosystem and digital program activities
• Leverage Marketo, Salesforce.com and other tools to track the success of each program

QUALIFICATIONS
• BA/BS degree required in marketing, communications or related field
• At least – 3 - 5 years marketing experience, preferably in a field, regional or event marketing role
• Experience managing marketing activities within a B2B software company.
• Proven ability in areas including:
o Program development
o Direct (Database) Marketing and Analysis
o Project Management
o Sales support
• Enthusiastic
• Innovative and open to new ideas
• Detail oriented
• Able to juggle and manage multiple activities
• Proactive
• Strives for high quality of marketing activity
• Driven to achieve results and targets
• Approximately 25% travel required

City: Boston

State:

Seniority Level: Associate

Alternative Location(s) :

Community / Marketing Title: Regional Marketing Coordinator, East Enterprise

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Boston, Massachusetts US