Web Visual and UX Designer

Job Number: 29760

Position Title: Sr Principal Online Marketing Specialist

External Description:

Job Description

As the Web Visual and UX Designer, you'll be responsible for shaping the design system for our corporate website experience, and continually optimize audience-centric paths to deepen engagement and increase site conversion. The Web Visual and UX Designer will collaborate with our branding and web development teams to develop plans and initiatives to enhance the website's user experience across their entire web interaction, whether they are a first-time visitor, repeat visitor or existing customer. This is the role for you if you're passionate about how data informs design and user experience principles to create a cohesive and connected digital experience, tailored to an array of visitor profiles.

What You’ll Do

• Develop a captivating and cohesive design experience for our corporate global and localized websites, that delights and excites customers
• Conduct user research, and deliver best practices in User-Centered (UCD), information architecture, and interaction design, tailored to serve multiple segments
• Evolve a design system that elevates our brand and supports demand generation; provide design and UX input to our web CMS component library, ensuring design consistency, accessibility, and reusability
• Develop wireframes, page designs, and prototypes to support web, landing pages, interactive components and owned properties
• Work closely with web developers and web content merchandising colleagues to design, build, and deploy experiments targeted to collecting feedback on user behavior, and use that information to further optimize the website design and user experience

Key Essentials

• Bachelor’s degree in design or related discipline. Master’s degree preferred.
• 12+ years experience in digital and website design, building and leveraging industry best practices for b2b digital demand generation
• Demonstrated experience developing design guidelines and specifications, and in managing on-going governance to ensure consistency
• A portfolio that demonstrates your design talent creating user-centered design solutions (flows, prototypes, wireframes) and solid visual designs (mockups and style guides)
• Demonstrated proficiency with Adobe Creative Suite, Sketch and InVision with experience in building and maintaining a pattern library or design systems
• Demonstrated history of acquiring user data (e.g., conducting usability studies, performing user research) and creating user flows, tailored to personas and their buying paths
  

What Does Success Look Like?

• Strong, technical, communication, collaboration, and leadership skills
• Methodical, metrics-driven approach to continuous improvement with the ability to put insights into design and user flow action
• Demonstrated ability to think strategically and execute effectively with a strong solutions and results orientation
• Passion for innovation, experimentation and reinvention
• Program management and design that results in a recognized, modern B2B website that effectively reflects Informatica’s leadership and branding, delivers personalized customer experiences, and drives web-to-lead growth.

Nice to Have

• Hands-on experience with Adobe Experience Manager or similar web content management systems, Adobe Target, Adobe Audience Manager

City: Redwood City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Web Visual and UX Designer

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: Redwood City, California US