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Senior Web Analyst - 29944

Full Time

On-Site

Bengaluru, Karnataka, India

Job Category: Customer Experience

Our Team

The recently founded Success Portal team’s charter is to help customers Learn-Adopt-Succeed. In the product adoption driven world, it is imperative that Informatica customers leverage our products to their full capability and that’s where our team/microlearning platform comes into picture. We help them bootstrap onboarding, learning about our products, and provide a personalized experience by customizing the content recommendations, search results, etc.

Our team also overlaps with the Knowledge Base (KB) team, which is a group of Content Analysts who are responsible for all documentation within Informatica Global Customer Support (GCS).

Your Opportunity

We are looking for a highly motivated individual to analyze and optimize our systems, processes, search engine etc. to ensure the highest quality of customized experience to our customers. Understanding of the workings of a support organization and content management are critical for this role.

Your Responsibilities

As an integral part of the Success Portal team, you will be expected to:

Monitor daily/monthly performance metrics to understand strategy/performance across systems/teams
Recommend changes to site architecture, content, metadata, filters, linking, dictionary/synonyms etc.

Implement intelligent recommendations based on customer profile, product, project
Implement SEO best practices during content creation, including NLP and provide optimization strategies to increase click rank/search relevancy
Draft measurable goals that demonstrate improvement in customer experience

Your Qualification

3-4 years’ experience in the field of web analysis
Experience with web analysis tools, such as Adobe Analytics, Woopra
Understanding of search engine algorithms, ranking methods, and semantic search methodology is preferred
Able to complete competitive analysis of other companies within the industry

Proficiency in concepts such as Web Traffic Analysis, Search Tuning, Content Adoption by customers is mandatory
Excellent writing, documentation, and presentation skills
Great attitude, energy, and attention to detail are critical.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

At Salesforce, we strive to create an accessible and inclusive experience for all candidates.

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Equal Opportunity Statement.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.