Senior Web Analyst
Location: Bengaluru, Karnataka, India
Notice
Job Number: 29944
Position Title: Product Specialist
External Description:
Our Team
The recently founded Success Portal team’s charter is to help customers Learn-Adopt-Succeed. In the product adoption driven world, it is imperative that Informatica customers leverage our products to their full capability and that’s where our team/microlearning platform comes into picture. We help them bootstrap onboarding, learning about our products, and provide a personalized experience by customizing the content recommendations, search results, etc.
Our team also overlaps with the Knowledge Base (KB) team, which is a group of Content Analysts who are responsible for all documentation within Informatica Global Customer Support (GCS).
Your Opportunity
We are looking for a highly motivated individual to analyze and optimize our systems, processes, search engine etc. to ensure the highest quality of customized experience to our customers. Understanding of the workings of a support organization and content management are critical for this role.
Your Responsibilities
As an integral part of the Success Portal team, you will be expected to:
- Monitor daily/monthly performance metrics to understand strategy/performance across systems/teams
- Recommend changes to site architecture, content, metadata, filters, linking, dictionary/synonyms etc.
- Implement intelligent recommendations based on customer profile, product, project
- Implement SEO best practices during content creation, including NLP and provide optimization strategies to increase click rank/search relevancy
- Draft measurable goals that demonstrate improvement in customer experience
Your Qualification
- 3-4 years’ experience in the field of web analysis
- Experience with web analysis tools, such as Adobe Analytics, Woopra
- Understanding of search engine algorithms, ranking methods, and semantic search methodology is preferred
- Able to complete competitive analysis of other companies within the industry
- Proficiency in concepts such as Web Traffic Analysis, Search Tuning, Content Adoption by customers is mandatory
- Excellent writing, documentation, and presentation skills
- Great attitude, energy, and attention to detail are critical.
City: Bangalore
State: Karnataka
Seniority Level: Mid-Senior Level
Alternative Location(s) :
Community / Marketing Title: Senior Web Analyst
Remote LinkedIn Hashtag:
LinkedIN Hashtag: LI-SU1
Company Profile:
EEO Employer Verbiage:
At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.
Travel Requirement: Up to 25%
Location_formattedLocationLong: Bangalore, Karnataka IN