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Content Marketer

Location: Redwood City, CA, USA

Notice

This position is no longer open.

Job Number: 30884

Position Title: Principal Content Producer

External Description:

Description 

Informatica is looking for a Content Marketer to produce modern, conversational style content. You understand how to write compelling content focused on cloud for a digital world. And you have a passion for using words to influence a target audience to take action at every step of the customer journey. 

You are self-driven and a team player with an ability to drive content strategy and create impactful content. In this role of Content Marketeryou must be able to work and adapt in a fluid, fast-paced environment and you must have strong copywriting, technical, communication, collaboration, and leadership skills. 

What You’ll Do

  • Attract, educate and inspire our target audience with modern content, including interactive content, eBooks, blogs, Infographics, workbooks, videos and more
  • Create the right content aligned to the different stages of the customer journey to increase awareness, drive conversions and increase revenue.
  • Articulate the benefit and power of our products and solutions with a focus on cloud data management to help our customers succeed.
  • Create content to ensure the messaging remains consistent and relevant to a specific persona, industry or audience. An important piece of the role is to ensure that all content is written in a modern, conversational style.
  • Ensure all content is SEO driven with SEO keywords and best practices taken into account
  • Track and report content performance, identify areas for improvement, and implement strategies to capitalize on these opportunities.
  • Project manage your tasks for the greatest impact; prioritization is key
  • Work collaboratively with web, product marketing, product management, field marketing, sales, and other teams to create innovative and compelling content that highlights the differentiated value of Informatica products and solutions.

Key Essentials

  • 8+ years of experience
  • BA/BS or equivalent educational background is preferred.
  • Strong writing and editing skills and exceptional communicator.
  • Strategic, data-driven thinker with great execution skills to get the job done fast.
  • Strong interpersonal and teamwork skills.
  • Excellent attention to detail and ability to self-manage.
  • Knowledge of SEO best practices.
  • Strong project management and time management skills.  

What Does Success Looks Like?

  • Extensive writing experience across assets with pithy copy.
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Results-oriented with experience working cross-functionally with product teams, sales and other marketing functions.
  • Ability to work successfully in an ever-changing environment with competing priorities.
  • Ability to consider copy and content holistically and from the customer POV.
  • Passion to experiment and generate new ideas on delivering content. 

Nice to Have

  • Marketing experience in cloud data management.
  • Marketing experience in a SaaS company.
  • Experience with digital marketing technology and tools.

City: Redwood City

State: California

Seniority Level: Mid-Senior Level

Alternative Location(s) : Remote

Community / Marketing Title: Content Marketer

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-NB2

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: Redwood City, California US

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