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Product Marketing Manager - Ecosystem

Location: Bengaluru, Karnataka, India

Notice

This position is no longer open.

Job Number: 30995

Position Title: Product Marketing Manager 4

External Description:

Essential Duties & Responsibilities

  • Delivers a marketing mix necessary to support each go-to-market strategy for ISV Ecosystems, such as Azure, Databricks, AWS, Google, Snowflake, etc. company offerings, including collaboration across the product groups to identify optimal cross-sell/upsell opportunities.
  • Works closely with customers and the customer advocacy team to create compelling content to build and nurture relationships to support sales and marketing references assigned groups.
  • Collaborates with the sales enablement team in the creation of content.  Builds and maintains an up-to-date and valuable library of collateral and sales presentations.  Executes training to the sales teams on solution messaging and positioning.
  • Nurture strong relationships with ISV partner marketing leads and enable them on Informatica’s value prop and key message
  • Develop joint positioning and messaging that effectively differentiates Informatica products from the competition in your ecosystem
  • Partners with competitive intelligence team to track and monitor the competitive landscape for assigned groups.
  • Collaborates with product management and engineering teams to translate the technical vision of solutions into compelling solutions marketing content for assigned product.
  • Drive the creation of compelling and innovative solution and thought leadership and sales content (e.g. case studies, white papers, data sheets, blog posts, customer presentations, FAQs, etc.) to accelerate customer and industry awareness, and adoption of the Informatica and ecosystem solution.
  • Work with program, product and regional marketing teams to develop and support global campaign strategies that rapidly create awareness and fuel pipeline
  • Serve as a subject matter expert to enable the sales team to effectively understand the customer buying journey and articulate the value of Informatica products to prospects
  • Develop and drive the complete launch plans for new products into your ecosystem

Knowledge & Skills

  • Seasoned, experienced professional with a full understanding of cloud platform space who resolves wide ranges of issues in creative ways.  
  • This is the fully qualified, career oriented, journey level position.
  • Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
  • Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
  • Expands skills and practical knowledge by routinely working with experts in the field and outside of immediate team/area/segment.
  • Ability to craft marketing-based solutions that address business concerns, create differentiated value propositions for solutions which includes messaging and content to support sales, marketing, and thought leadership.
  • Exceptional written and verbal skills with meticulous attention to detail
  • Growing proficiency in creating data-driven go-to-market plans and adjust based on data analysis, market feedback, and corporate strategy evolution.

Supervision

  • Receives little instruction on day-to-day work and general instructions on new assignments.

Education/Experience

  • BA/BS or equivalent educational background is preferred.  
  • Minimum 10+ years of relevant professional experience.

City: Bangalore

State: Karnataka

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Product Marketing Manager - Ecosystem

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-AD1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Bangalore, Karnataka IN

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