Senior Director, Web Strategy

Job Number: 31187

Position Title: Senior Director, Online Marketing

External Description:

Description

Informatica is currently looking for a Senior Director, Web Strategy with B2B digital-native experience, to drive a captivating and engaging experience for Informatica.com, to join our team in Redwood City, California.

Job Summary

As the Senior Director, Web Strategy you will be responsible for the overall strategy for Informatica’s corporate website and external-facing web properties, creating an optimal, compelling, and personalized audience-first experience. You will leverage data analytics, personalization strategies, analytic tools, and automation to help increase demand, while strengthening the positioning of our brand. In the role of Senior Director, Web Strategy, you will design analytically driven plans to deliver audience-centric paths to increase quality web traffic, lengthen visitor engagement, set test agendas to improve visitor-to-lead conversion, and define roadmaps to fully leverage our web technology stack.

What You’ll Do

• Drive long-term Web strategy, maturing modern marketing approaches balancing data, technology, design, and customer needs
• Define Key Performance Indicators (KPIs) and measures and forecasts
• Collaborate on the development of innovative, segment-relevant omnichannel audience experiences and personalization strategies, customizing messages to multiple customer segments and personas
• Partner with Analytics, Operations to understand and clearly communicate web redesign results and implications to continually refine user experience.
• Employs outside-in perspective with regular user testing, voice of the customer research to inform design solutions and iterative optimization
• Rigorous use of analytics to track and manage performance, inform decisions on web site content, priorities and keen real-time understanding of asset consumption, traffic patterns that drive actions to improve conversion and remedy any shortfalls
• Collaborate with cross-functional teams to ensure that web initiatives are implemented to support business strategies with an eye towards performance and conversion
• Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to deliver timely solutions (MVP, trade-offs, balance short- and long-term). Familiar with Agile methodologies and able to define Epics and User Stories
• Institute and ensure governance, quality assurance, ensuring consistency of customer experience
• Responsible for content management to ensure upkeep and freshness of website content and assets merchandised across the site
• Ensures SLAs are met for uptime, publishing, management of all technology requirements including maintenance needs of web systems and technology partner integrations used to generate and capture demand for the business.
• Must be passionate about building digital experiences which delights and enables our customers to find the right information at the right time. 
• Translate the business case into a roadmap, providing structure and order to the Web Development & Operations team

Key Essentials

• Minimum 12 years’ experience in digital native experience across all practice areas including search, web, digital advertising, marketing; with extensive experience with developing state-of-the-art website experiences
• Methodical, metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights that are put into action
• Hands-on AEM experience required and extensive knowledge of Adobe digital experience solutions, Google Analytics and optimization tools
• On leading edge of best practices for high performing, highly functional, on-brand and modern B2B websites.
• Demonstrated mastery of SEO fundamentals and how they interplay with website technology, architecture and content to deliver outstanding organic search performance
• Previous experience in B2B. large enterprise software industry and SaaS
• Excellent project management, analytical and problem-solving skills — scoping work, driving execution and delivering on deadlines while working with multiple stakeholders
• Strong communication skills and the ability to articulate findings to executives; comfortable building effective business reviews that storytell with data.
• Has phenomenal attention to detail and a passion for delivering the highest quality and error-free websites.
• Has a strong track record of delivering work above expectations, on time, and on budget.
• Clearly sets expectations for direct reports, evaluates performance and makes recommendations to aid their career growth.

What Does Success Look Like?

• Strong, technical, communication, collaboration, and leadership skills
• Demonstrated ability to think strategically and execute effectively with a strong solutions and results orientation
• Passion for innovation, experimentation and reinvention and can easily thrive in the grey

Nice to Have
● Previous experience in consulting role/change agent with mindset to build, experiment and scale.
● Comfortable in dynamic environment, with keen ability to institute structure and operationalize end-to-end process.
● Experience in marketing automation tools (Marketo/Eloqua) and SFDC

City: Redwood City

State:

Seniority Level: Director

Alternative Location(s) :

Community / Marketing Title: Senior Director, Web Strategy

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Redwood City, California US