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Paid Media Operations and Analytics Manager

Location: Austin, Texas, United States

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Job Number: 32070

Position Title: Sr Online Marketing Specialist

External Description:

Paid Media Operations and Analytics

The Paid Media Operations and Analytics Manager role will lead integrated media planning, operations, and reconcile budgeting for all paid programs for NA and APJ.  They will work and partner with a number of cross-functional teams and external agencies to deliver and manage end-to-end media program execution. 

Responsibilities 

  • Responsible for day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, troubleshooting, QA, and campaign optimization.
  • Managing and trafficking online advertising campaigns, monitoring campaign delivery from beginning to end, optimizing as needed, utilizing reporting tools/systems to pull and analyze performance data, 
  • Understand campaign goals and key performance metrics, and utilize resources and analytical tools to exceed those goals throughout the campaign.
  • Adhere to established processes and workflows, as it relates to campaign set-up and pixel placement strategy, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with pixels, creative assets, and campaign reporting
  • Providing creative specifications to the internal creative team and/or creative agency and work with them to deliver best-in-class media assets
  • Responsible for project management of media deliverables: work with and manage external media agencies and vendor to traffic media assets and ad units by program and by channel. Channels can include: Programmatic, Paid Social, SEM, Content Syndication
  • Work with internal Marketing Automation team to develop tracking codes/URLs and ensure all codes are placed and operating correctly
  • Ensure all ad copy, videos and images are on brand and legally approved and optimized for channel
  • Manage the global to regional budgets by working with Senior Media Manager, regional media leads and the external agencies to update budgets by quarter, month and week across all media programs and channels
  • Lead the media request in-take process from ensuring briefs are ready to move forward in the process, prioritize requests based on business needs, regional priorities and ROI. Manage timelines and approvals needed for media program execution and measurement.
  • Work with web & IT teams on any ad serving, tracking codes implementation
  • A/B testing and analysis of campaign performance and make recommendations for optimization.
  • Create custom landing pages for ad campaigns with ongoing optimization to improve conversion rates
  • Assist in updating standardized reports, pulling together performance reports from media platforms and internal systems
  • Maintain quarterly competitive analysis review for media spend and creative for all regions

 Qualifications  

  • BA/BS in Marketing or related field
  • At least 6-8 years media planning experience or program management
  • Media planning and/or advertising agency experience preferred
  • Advanced knowledge of Excel and pivot tables; previous experience with WorkFront (or other task management system), Marketo proficiency required.
  • Exposure to online
  • Demonstrated proficiency with media (TARDIIS, DCM, Adviews), ad serving platforms (Doubleclick DART, Demandbase, etc), ad metrics (CPM/CPA/RTB/ROI), video, mobile, social. And analytic tools (Nielsen, Comscore, Moat, AdRelevance)
  • Attention to detail; exact precision in data input and organization
  • Strong critical thinking skills
  • Strong communication skills – verbal, written and presentation
  • Must be passionate and naturally curious about customers and media
  • Comfortable with operating in a fast-paced environment and dealing with ambiguity
  • Flexibility to manage competing priorities and shift focus as determined by changing needs of business

 

 

City: Austin

State: Texas

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Paid Media Operations and Analytics Manager

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

Unleash Your Potential

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader.  By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates.  We encourage you to be yourself, grow with us and unleash your potential.

EEO Employer Verbiage:

Informatica, the Enterprise Cloud Data Management leader, empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud (IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Customers in more than 100 countries and 85 of the Fortune 100 rely on Informatica to drive data-led digital transformation. For more information, visit us at www.informatica.com, LinkedIn, Twitter, and Facebook.

Conquering the Impossible with data, come join #LifeAtINFA!

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

  

Travel Requirement: Up to 25%

Location_formattedLocationLong: Austin, Texas US

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