Senior Director, Brand Strategy

Job Number: 32246

Position Title: Senior Director, Brand Management

External Description:

Senior Director, Brand Strategy

Informatica is looking for a Senior Director, Brand Strategy to heighten our brand strength, increase awareness and positive sentiment to attract, engage and influence key audiences, to join our team in Redwood City, California.

Job Summary

As the Senior Director, Brand Strategy, you will be responsible for overseeing our brand positioning, architecture, and messaging to ensure our brand ethos is cohesive, provocative, and memorable. Reporting to the GVP, Corporate and Digital Marketing, the Senior Director, Brand Strategy, will drive development and ongoing refinement of our corporate narrative with deep understanding of our target personas, to enable breakthrough messaging and positioning at the brand-level and for our cloud data management solutions. The Senior Director, Brand Strategy role is equal parts creative and analytically driven, commands a holistic understanding of how individual touchpoints affect our story and perception in the world, and builds an engaging emotional connection to build and strengthen an iconic brand.

What You’ll Do

• Overall management and stewardship of our brand-building strategy that heightens perception of our cloud leadership. Influence and drive programs that amplify brand awareness, help drive demand generation, and strengthen connection among key audiences - prospects, customers, analysts, investors, communities, employees, and candidates.
• Manage brand and social media teams, developing brand communications plans with next-level storytelling across paid media, earned and owned channels.
• Oversee brand tracking studies, message testing, and advertising performance tracking to stay informed of industry trends, best practices and leading-edge of technology innovations.
• Monitor competitive share-of-voice, ad media spend, messaging, sentiment, and advertising creative. Stay ahead of competitive trends and identify opportunities to refine our positioning, voice and look-and-feel.
• Set business performance goals to measure brand strength including perception, unaided awareness, associations and brand-lift to website traffic and lead volume.
• Collaborate with Sales and Marketing stakeholders to design plans to grow sustained brand health across brand and cloud solutions.
• Work closely with agencies and the internal creative team to tap into persona/buyer insights to develop breakthrough brand activations that captivate and excite.
• Develop an integrated brand communications plan encompassing storytelling topics that heighten our position as an innovator, industry authority, and thought leader.
• Act as the voice, tone, and moderator of the brand through community support, content distribution, and digital engagement to build brand presence.
• Manage consistent and compelling brand identity, architecture, and messaging across all touchpoints and channels.
• Oversee execution of brand-level media programs, sponsorships and manage naming projects and brand trademarks.
• Resolve brand compliance issues in partnership with legal, including global trademark protection.

Key Essentials

• Minimum 15 years’ experience as brand strategist with extensive expertise building and refining brand positioning and messaging. Agency experience a plus.
• Bachelor’s degree required. MBA in Marketing, Business, or degree in related field a plus.
• Previous experience in B2B, large enterprise software industry and SaaS.
• Broad experience across all facets of brand activation including brand identity, messaging development, campaign design and media strategy.
• Significant experience managing with a brand agency, consultancies working with high-tech B2B companies.
• Hands-on experience conducting research and competitive analysis to deliver creative, customer and market-based recommendations to strengthen brand strategy and media plans.
• Methodical, metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights that are put into action.
• Strong communication skills and the ability to articulate findings to executives; comfortable building effective business reviews that story tell with data.
• Experience building social communities through paid and organic properties to foster connection and engagement among business and technical audiences.
• Proven track record of being a goal-oriented business partner along with being an innovative and creative visionary force for the company.
• Strong management skills, adept at setting expectations for direct reports, evaluating performance, and guiding employees’ career growth.
• Ability to establish trust and credibility, and empower colleagues across the organization, working collaboratively across the global communications organization while being a player/coach to the team.

What Does Success Look Like?

• A best-in-class brand experience with distinctive brand identity, all reflecting the company’s leadership and innovation, supporting its next phase of growth as a public company.
• A results-driven program that delivers strong brand awareness and corporate storytelling while also delivering on key metrics.
• A strategic, nimble, and creative brand and social team known for strong collaboration, leadership, and delivering results.
• Open-minded with a flexible operating style, having a natural consultative approach with individuals at all levels and fostering a positive team environment.
• Leadership of a nimble team that is respected for their collaboration across the organization, and ability to support key business initiatives with measurable results.
• Passion for innovation, experimentation, and reinvention.

Nice to Have

• Previous experience in consulting role/change agent with mindset to build, experiment and scale.
• Experience working with or managing international teams
• Previous experience managing PR, creative, content, demand generation or employer brand programs

City: Redwood City

State: California

Seniority Level: Director

Alternative Location(s) :

Community / Marketing Title: Senior Director, Brand Strategy

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Redwood City, California US