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Field Marketing Manager 4

Location: Dublin, County Dublin, Ireland


Job Number: 32302

Position Title: Field Marketing Manager 4

External Description:

Channel Marketing Manager, EMEA and LATAM (12 Month Contract - Maternity Cover)

Unleash Your Potential

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader.  By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates.  We encourage you to be yourself, grow with us and unleash your potential.

Informatica is currently looking for a Channel Marketing Manager, EMEA and LATAM for a 12- month contract (maternity cover) to join our team in Dublin. The ideal candidate will have experience in Field & Partner Marketing in a SaaS or Cloud business, driving growth with partners in Enterprise and Mid-Market accounts through end-to-end demand generation programs.

As a Channel Marketing Manager EMEA and LATAM, your focus will be to:

  • Work cross-functionally and with our key strategic channel partners to agree an EMEA-LATAM channel marketing plan and lead the execution of this plan across the region.
  • Measure the success of the Channel Marketing plan through agreed KPIs: MQLs, pipeline and revenue
  • Communicate & collaborate cross-functionally with various internal stakeholders both in EMEA-LATAM and at Corporate
  • Project manage events and other marketing initiatives as needed across various countries in EMEA-LATAM
  • Proactively generate ideas and positive ways to drive the EMEA-LATAM channel marketing plan with better messaging, marketing planning and business development through various marketing activities
  • Manage the EMEA-LATAM channel marketing budget and reporting along with KPI’s and program outcomes
  • Manage the new EMEA-LATAM channel rewards program, budget and reporting

The Channel Marketing Manager EMEA and LATAM will report into the EMEA-LATAM Partner Marketing Director and will execute on the EMEA-LATAM Channel Marketing plan in conjunction with local teams.

What You’ll Do

  • Develop the EMEA-LATAM Channel Marketing Plan: Working with the EMEA-LATAM Channel Sales Leader, EMEA-LATAM Partner Sales Managers and the regional EMEA-LATAM Field Marketing team, build an EMEA-LATAM Channel Marketing plan that drives go-to-market priorities with Informatica’s channel partners. Work with regional/country field marketing leads to execute the plan and report on metrics such as channel pipeline and partner contribution to revenue.
  • Support the creation and rollout of bespoke pilot channel programs with key Pan-EMEA-LATAM stakeholders to help penetrate the mid-market with channel partners
  • Drive key EMEA-LATAM Channel Events: EMEA-LATAM Partner Forum, Kickoff and in conjunction with the responsible Field Marketing managers, drive channel partner-involvement in pan-EMEA-LATAM events such as the Informatica World Tour series
  • Drive the successful implementation of the EMEA-LATAM Channel Rewards Program: Work with the regional partner sales organization to drive awareness and adoption of the Channel Rewards Program across the region and own the reporting for same.
  • Work with Corporate Marketing to deliver channel partner ready campaigns with high partner leveragability: In conjunciton with EMEA-LATAM and Global resources support the rollout of partner readiness marketing campaigns in a box/self-service packages and drive channel partner adoption of same in EMEA-LATAM. Review success / of deployed campaigns in the territories and share best-practices.
  • Support EMEA-LATAM Channel Communications strategy: Working the communications & PR team, support regular channel communications, newsletters, webinars and other communication TO the EMEA-LATAM Channel channel community to continue to drive awareness in the EMEA-LATAM channel.
  • Co-ordination of the channel partner funds for EMEA-LATAM: Work with Global team to manage & provide regular reporting on the EMEA-LATAM channel partner funding model.
  • Channel Marketing contribution and reporting: Monthly reporting and measurement of campaigns.

Key Essentials

  • Experienced in working in the Enterprise & mid-market and working through and with the EMEA-LATAM channel.
  • Experienced in managing the creation and execution of effective channel marketing programs.
  • Experienced in aligning to sales strategies.
  • Working well with with external agencies.
  • Drive and attitude to serve the channel partners.
  • Strong customer/sales orientation.
  • Experienced in working in an virtual environment and be able to work collaboratively with cross functional teams in EMEA-LATAM and the US.
  • Excellent communication and interpersonal skills and ability to work with senior stakeholders.
  • Ability to think and work strategically and analytically.
  • Experienced in working with marketing-automation tools e.g. Marketo, Eloqua, Hubspot and reporting tools e.g. SFDC, Tableau.
  • Able to work independently and have strong drive for results.
  • Bachelor’s degree in business/marketing/communications or related field preferred (or equivalent job experience).
  • 5+ years related Channel Marketing experience in software marketing, IT hardware or related technology, preferably in an EMEA-LATAM-wide role.

City: Dublin


Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Field Marketing Manager 4

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-MI1

Company Profile:

Unleash Your Potential

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader.  By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates.  We encourage you to be yourself, grow with us and unleash your potential.

EEO Employer Verbiage:

Informatica, the Enterprise Cloud Data Management leader, empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud (IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Customers in more than 100 countries and 85 of the Fortune 100 rely on Informatica to drive data-led digital transformation. For more information, visit us at, LinkedIn, Twitter, and Facebook.

Conquering the Impossible with data, come join #LifeAtINFA!

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.


Travel Requirement: Limited

Location_formattedLocationLong: Dublin, IE

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