Senior Manager, Product Marketing

Job Number: 32846

Position Title: Senior Manager, Product Marketing

External Description:

Primary Location: EMEA Offices (Dublin OR Paris)

Travel Requirement: Limited + 25%

Unleash Your Potential

A career with Informatica gives you all the opportunities and benefits that can only come from working for a trusted industry leader.  By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates.  We encourage you to be yourself, grow with us, and unleash your potential.

The ideal candidate will bring a strategic outlook with disciplined execution rigor.  You will develop a deep understanding of our joint value with strategic Global System Integrators. Build out joint strategic global partner marketing plans, content and activities to grow Informatica's footprint and revenue. You will act as the global marketing contact for the GSI Channel organization and the partners, shaping the future of our joint Informatica and GSI solutions and go-to-market.

Your Role:

• Creating and executing EMEA and LATAM partner marketing strategies, plans and programs for Capgemini in collaboration with the Global Partner Manager/Director and support Regional Directors for Deloitte, Wipro, and Cognizant with the goal of expanding Informatica footprint through these partners and achieve revenue targets.
• Develop thought leadership and other marketing and sales content that help communicate our value proposition.  Examples include:
• Customer and sales presentations specific to GSI reference solution
• Vertical specific cases studies and win-stories
• Website content that translates and embed product into GSI solutions
• Solution/offer based collateral including solution briefs, onboarding docs, etc
• Bylines/Articles/blog posts to elevate awareness
• Partner videos
• Align with GSI country strategic initiatives and needs to develop targeted content
• Workwith EMEA Latam Partner Managers/Directors to develop joint messaging to support sales; aligning GSI marketing programs and tactics with Informatica journeys and plans.
• Develop working relationships with Regional SI marketing counterparts and Informatica field marketing teams to create an ongoing calendar of joint marketing activities including sales kickoffs, integrated campaigns, lunch and learns, customer events, webinars, social media promotion, etc.
• Assist Field Marketing with follow-up and harvesting successful content and campaigns for repeatability
• Incorporate Informatica solutions within the partners Go-To-Market model.
• Collaborate with the partners and their marketing teams to develop and execute plans that could be co-funded/funded through MDF (market development funds) program.
• Create of joint references/wins with the GSI partner.
• Coordinate global activities with regional teams to scale field/channel marketing efforts through joint engagements.
• Must have Superior organizational skills: to be able to direct multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies.

Education and Work Experience:

• Strong verbal and written communications skills and be able to create professional content and presentations for a variety of internal and external initiatives.
• Bachelor’s degree and 7+ years of experience in Product Marketing or with a minimum 3 years of experience working with Global System Integrators (GSIs)
• Experience working with Global System Integrator partners through solution alignment and partner marketing initiatives
• Prior experience working with leading GSI’s (Capgemini, Deloitte, Accenture, Cognizant)
• Experience in high tech, alliance, software industry a plus
• Proven ability to multi-task and prioritize
• Must be results driven, capable of working independently

 

 

City: Dublin

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Senior Manager, Product Marketing

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-MJ2

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Dublin, IE