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Director, Product Marketing

Location: United States

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Job Number: 33439

Position Title: Director, Product Marketing

External Description:

Director, Product & Partner Marketing, Snowflake & Databricks

As a Director, Product & Partner Marketing, Snowflake & Databricks Partnerships, you will be responsible for the development of the joint marketing strategy, messaging, and creation of joint content for strategic partner ecosystems, Snowflake & Databricks. You will develop impactful joint partner campaigns that align with global market objectives, company positioning, and strategies to inspire adoption and grow pipeline for Informatica’s Intelligent Data Management Cloud. You will be responsible for communicating how companies can succeed with Informatica’s solutions and the partner ecosystem to achieve their data-driven business goals, oversee market research, monitor competitive activity, and identify customer needs. You will work across marketing, product management, alliances, and sales to launch and drive demand for new joint solutions or enhance existing products and solutions. Working as the Director, Product Marketing, Snowflake & Databricks Partnerships you must have strong communication, collaboration, people, project, and marketing management skills.

Responsibilities

  • Design a marketing mix necessary to build and support a global Go-To-Market marketing strategy for joint solution offerings.
  • Work closely with customers and the customer advocacy team to develop compelling assets that tell the story of their success.
  • Collaborate with sales enablement team in the creation of content.
  • Build compelling and innovative solution, thought leadership and sales content (e.g. case studies, white papers, data sheets, blog posts, customer presentations, FAQs, etc.) to accelerate customer and industry awareness, and adoption.
  • Nurture strong relationships with ISV partner marketing leads and enable them on Informatica’s value prop and key messages.
  • Develop joint positioning and messaging that effectively differentiates Informatica products from the competition.
  • Partner with competitive intelligence team to track and monitor the competitive.
  • Collaborate with product management, solution architects, and engineering teams to translate the technical vision of joint solutions.
  • Drive the creation of compelling and innovative solution, thought leadership and sales content (e.g. presentations, case studies, white papers, data sheets, eBooks, blog posts, customer presentations, FAQs, etc.) to accelerate customer and industry awareness, and adoption of the joint solutions.
  • Work with program, product, field, and digital marketing teams to develop and support global campaign strategies and events that rapidly create awareness and fuel pipeline.
  • Serve as a subject matter expert to effectively articulate the value of joint solutions and products to prospects and sales.
  • Develop and drive launch plans for new solutions

Knowledge & Skills (Key Essentials)

  • Seasoned, experienced professional with a full understanding of cloud platform space who resolves wide ranges of issues in creative ways.
  • · Excels at cross team collaboration
  • · Experience with content development (presentations, eBooks, web content, sales enablement, etc.)
  • · Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
  • · Self-motivated, positive attitude and driven to make an impact
  • · Ability to build strong relationships with both Informatica and partner stakeholders
  • · Ability to craft marketing-based solutions that address business concerns, create differentiated value propositions for solutions which includes messaging and content to support sales, marketing, and thought leadership.
  • · Exceptional written and verbal skills with meticulous attention to detail
  • · Growing proficiency in creating data-driven Go-To-Market plans and adjust based on data analysis, market feedback, and corporate strategy evolution.

Supervision

  • · Receives little instruction on day-to-day work and general instructions on new assignments.

Education/Experience

  • · BA/BS or equivalent educational background is preferred, MBA a plus.
  • · 10+ years of experience with relevant product/solution marketing in enterprise software.

 

City: City

State:

Seniority Level: Director

Alternative Location(s) :

Community / Marketing Title: Director, Product Marketing

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-NB2

Company Profile:

Where data is poised for greatness

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader. By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates. We encourage you to be yourself, grow with us and help us create a world where data is poised for greatness.

EEO Employer Verbiage:

We’re driven by our DATA values and we are passionate about building and delivering solutions that accelerate data innovations.

Perks and Benefits:

  • Inclusion, diversity, equality and belonging (IDEB) – our commitment to fostering a culture that celebrates our unique differences 
  • Comprehensive and competitive health and wellness benefits, including paid parental leave and adoption benefits, and 401k plan or international pension/retirement plans
  • Flexible time-off policy and hybrid working practices
  • Global recognition program for employees and leaders to reward and recognize each other
  • Global learning organization with mentorship opportunities and a tuition reimbursement program to support your professional and personal growth
  • Equity opportunities and a robust employee stock purchase program (ESPP)
  • Comprehensive Mental Health and Employee Assistance Program (EAP) benefit
  • Referral Bonuses

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Informatica, the Enterprise Cloud Data Management leader, empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud (IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Customers in more than 100 countries and 85 of the Fortune 100 rely on Informatica to drive data-led digital transformation. For more information, visit us at www.informatica.com, LinkedIn, Twitter, and Facebook.

 

  

Travel Requirement: Up to 25%

Location_formattedLocationLong: City, US

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