Brand Marketing Copy Chief

Job Number: 33558

Position Title: Sr Principal Brand Specialist

External Description:

Brand Marketing Copy Chief

We're currently looking for a Brand Marketing Copy Chief to oversee all aspects of our brand voice across our marketing materials that will captivate, educate, and engage prospective buyers, customers, and influencers. The Brand Marketing Copy Chief will support programs that raise visibility of our company’s market leadership, innovation and thought leadership in cloud data management, and reinforce our brand positioning, messaging, and ensure our brand ethos is cohesive, provocative, and memorable. Reporting to the Senior Director, Brand Strategy, the Brand Marketing Copy Chief will have extensive experience in copywriting and editing for a variety of digital formats including search-optimized corporate collateral, advertising, social and website copy.

Job Summary

• Lead efforts to shape, drive and sustain verbal brand though messaging systems, voice, tone, guidelines, and tools
• Enable and govern brand and messaging across all touchpoints to support a unified brand identity across all outbound communications
• Partner closely with creative, media PR and web teams to ensure global consistency, governance, and orchestration across public-facing channels.
• Work with adjacent teams such as Partner marketing, HR, and sales enablement to extend the core messaging content into tools for partner branding, employer brand, and sales tools.
• Ensure messaging tools are informed by market data, customer insights, a clear understanding of our market strategy, in the context of our competitive landscape – with the goal educate internal and external stakeholders.
• Work directly with product group, global creative, legal, partner organizations & other messaging teams to create solutions messaging for internal and external positioning, write messaging briefs to inform stakeholders such as internal and external agencies, adhere to a T minus schedule to deliver launch assets in a timely fashion, achieving approvals via established review process, take claims through legal approval process to enable usage in marcom/advertising, put messaging through message testing to ensure market validity & rigor.
• Work closely with product marketing and competitive intelligence team to stay informed of emerging competitive insights.
• Stay on top of industry trends and competitor insights to provide continuous recommendations grounded in insights from market research, and competitive media and creative monitoring.

WHAT YOU’LL DO

• Collaborate with channel owners, content writers, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints.
• Partner with content strategists to develop strategies and messaging for our digital personas, page templates, and components. 
• Maintain high standards of copywriting, editing and proofing and contribute to continual improvements in copy quality and the content development process.
• Understand our brand narrative and how to match messaging to the right audience (customers, prospects, partners, developers) to support the user journey.
• Work collaboratively with key stakeholders and project leads to understand requirements, source information meet deadlines and secure approvals to ultimately marry content and visual design
• Create on-strategy copy for use on websites and media campaigns, ensuring copy will effectively support conversion goals and objectives
• Work with media team to refine campaign and ad-unit copy (banners, videos, paid search, social posts)
• Partner with SEO to ensure copy meets strategic needs for organic visibility without negatively impacting the quality of storytelling
• Present work and sell through rationale to key stakeholders
• Write in U.S. English for global audiences, considering localization and translation needs upfront to limit the need for costly rewriting later.

WHO YOU ARE

• Passionate about creating engaging, impactful language. Excel at simplifying complex topics and delivering concise, compelling marketing copy for the digital space.
• Ability to rapidly learn a brand’s positioning, personality and tone and consider the audience at every step.
• Contribute creative ideas for new types of content and editorial opportunities based on a thorough understanding of the target audience. 
• Understanding of B2B marketing, SEO, and digital marketing concepts for Enterprise
• Collaborative in nature and a go-getter who takes initiative and thrives in a fast-moving, multitasking environment.
• Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate writers, designers, marketers, and strategists.
• Strong creative sensibility, informed by a customer-centric view
• Open-minded with flexible operating style, and natural consultative approach who gains the trust and respect of individuals at all levels, and fosters a positive team environment
• Ability to adapt and thrive in a new role where there is ambiguity combined with a critical need to prioritize
• Sophistication to be successful in a growing global company, but with the entrepreneurial spirit and mindset to make things happen

EDUCATION & EXPERIENCE REQUIREMENTS

• 7-10+ years of writing experience for B2B technology companies or agencies. 
• A portfolio demonstrating relevant and inspired work.
• Bachelor's degree in related field or equivalent professional experience.
• Experience in planning, writing, editing, and managing a diverse portfolio of content including both short-form and long-form content.
• Solid understanding of website design, content SEO, digital marketing, global technology companies, IT sector, and SaaS-based software.
• Digital-first style and a user-centric, strategy-based approach to writing.
• Strong communication, relationship building, and collaboration skills with proven ability to work across many departments to solve problems
• Excellent interpersonal skills and ability to work effectively with people at all levels in a fast-paced environment
• Experience working with a global to regional operating model

City: City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Brand Marketing Copy Chief

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: City, US