Digital Media Planner & Trafficking Manager

Job Number: 33595

Position Title: Sr Online Marketing Specialist

External Description:

Digital Media Planner & Trafficking Manager

The Digital Media Planner & Trafficking Manager role will work and partner with a number of cross-functional teams and external agencies to deliver and manage end-to-end media program delivery & execution.

Responsibilities 

• Responsible for overall digital media execution management as well as day-to-day operational processes including campaign optimization, best practice sharing, A/B testing plan recommendations, set-up, and trafficking.
• Lead integrated media planning, operations, and reconcile budgeting for all paid programs for NA and APJ.
• Managing and trafficking online advertising campaigns, monitoring campaign delivery from beginning to end, optimizing as needed, utilizing reporting tools/systems to pull and analyze performance data, 
• Understand campaign goals and key performance metrics, and utilize resources and analytical tools to exceed those goals throughout the campaign.
• Optimize & leverage established processes and workflows, as it relates to campaign set-up and pixel placement strategy, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with pixels, creative assets, and campaign reporting
• Providing creative specifications to the internal creative team and/or creative agency and work with them to deliver best-in-class media assets
• Responsible for project management of media deliverables: work with and manage external media agencies and vendor to traffic media assets and ad units by program and by channel. Channels can include: Programmatic, Paid Social, SEM, Content Syndication
• Work with internal Marketing Automation team to develop tracking codes/URLs and ensure all codes are placed and operating correctly
• Ensure all ad copy, videos and images are on brand and legally approved and optimized for channel
• Manage the global to regional budgets by working with Senior Media Manager, regional media leads and the external agencies to update budgets by quarter, month and week across all media programs and channels
• Lead the media request in-take process from ensuring briefs are ready to move forward in the process, prioritize requests based on business needs, regional priorities and ROI. Manage timelines and approvals needed for media program execution and measurement.
• A/B testing and analysis of campaign performance and make recommendations for optimization.
• Create custom landing pages for ad campaigns with ongoing optimization to improve conversion rates
• Assist in updating standardized reports, pulling together performance reports from media platforms and internal systems
• Maintain quarterly competitive analysis review for media spend and creative for all regions

 Qualifications  

• BA/BS in Marketing or related field
• At least 6-8 years media planning experience or program management
• Media planning and/or advertising agency experience preferred
• Advanced knowledge of Excel and pivot tables; previous experience with WorkFront (or other task management system), Marketo proficiency required.
• Exposure to online
• Demonstrated proficiency with media (ex. TARDIIS, DCM, Adviews), ad serving platforms (ex. Doubleclick DART, Demandbase, etc), ad metrics

City: City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Digital Media Planner & Trafficking Manager

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-JF1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: City, US