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Campaign Content Writer, Senior Manager

Location: United States

Notice

This position is no longer open.

Job Number: 34694

Position Title: Sr Principal Content Producer

External Description:

Senior Manager, Campaign Content Writer

Job Description
We are looking for a creative, skilled strategic writer to support marketing campaigns with an emphasis on digital media. Our content team meets specific business objectives by employing tight narrative and writing skills across multiple distribution channels.

This writer must be able to create effective copy for paid search, banner, paid social ads, marketing emails, and landing pages to drive global demand and solution awareness. Our ideal candidate is a curious and engaged learner, a positive team contributor, and a proactive communicator with great project management experience.

Day-to-day Duties

  • Work with subject matter experts and campaign managers to create the campaign content strategy
  • Manage workload across various writers and streamline process with key stakeholders
  • Develop holistic narratives and messaging to support campaign content creation
  • Produce compelling advertising copy, including headlines and calls to action, that effectively communicates campaign offers and use case statements for specific audiences throughout the marketing funnel
  • Weaving theme-based campaign messages into copy for store visuals, video, and other supporting channels
  • Create snackable campaign assets to drive engagement including infographics or short teaser videos
  • Partners closely with creative teams to craft omni-channel campaign concepts and supporting storylines that express campaign pillars in messaging and visuals

Job Requirements

  • Minimum 7+ years as a senior writer, concepting campaigns and ideas across channels
  • Knowledge of best practices for writing digital ads, writing for the web, and email
  • Experience writing copy for digital marketing
  • Energetic mindset with the talent to produce multiple options quickly and within specifications (i.e., word count, target audience, voice, style, etc.)
  • Solid project management
  • Must demonstrate conceptual thinking ability through effective marketing ideas
  • Bachelor’s degree with major or minor in advertising, marketing, journalism, or English, or commensurate professional experience in related field preferred
  • Effective communicator and presenter 
  • Ability to craft compelling editorial content, long-form and short
  • Collaborative spirit, deriving energy from working with others, regardless of their function
  • A journalist's eye for detail, able to self-edit for grammar, spelling, and punctuation under deadline

 

City: City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Campaign Content Writer, Senior Manager

Remote LinkedIn Hashtag: #LI-Remote

LinkedIN Hashtag: LI-NB2

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: City, US

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