Partner Marketing Manager

Job Number: 36397

Position Title: Product Marketing Manager 4

External Description:

Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Informatica is on a unique trajectory. Our cloud-native approach to data management changed the way people tackle data challenges in Enterprise organizations. What started in 2017 as an AI-powered Intelligent Data Management Cloud (IDMC) has now grown to over $1.5B in annual revenue, a company valuation of $7B and over 37% year-over-year growth in cloud ARR. All built in the cloud, for the cloud. It wasn't easy … but it was simple. We focused on doing good, acting as one team, thinking customer first and aspiring to improve in all we do. We also strengthened and deepened our long-standing partnerships with Microsoft, AWS, Snowflake, Databricks, Oracle and Google Cloud. This is where you come in. Now, in this era of AI, it's never been more important to help data stewards and leaders get their data ready for AI, GenAI, LLMs and Copilots.

As a Partner Marketing Manager reporting directly to the Vice President of Product/Ecosystem Marketing, you will be a pivotal part of our growth strategy, focusing on building and nurturing relationships with our strategic cloud ecosystem partners. Your role will develop and execute go-to-market (GTM) initiatives that drive awareness and demand, enable our partners and foster mutual success.

You're a creator and master communicator. You rise to the challenges of a fast-paced environment. You're not satisfied with answers like "because we've always done it this way," and you look for new approaches to long-standing blockers. You consistently show leadership and GTM experience, and you're good at prioritizing your own work while tracking complex projects. Best of all, others reliably talk about you as accountable, creative and mostly optimistic.

Partner Marketing Manager - Austin, TX, Seattle, WA or Redwood City, CA

We're looking for a Partner Marketing Manager candidate with experience in enterprise/SaaS software, cloud and AI, strong knowledge of marketing strategies and tactics and the ability to develop innovative messaging and marketing campaigns, to join our team in the Austin, TX, Seattle, WA, and Redwood City, CA area.

You will report to the VP of Product Marketing.

Your Role Responsibilities? Here's What You'll Do

Your responsibilities include 

Partner Relationship Management:

• Build and maintain strong relationships with key strategic cloud partners. 
• Collaborate with partners to align solution plays, joint messaging and value-added solutions. 

Marketing Strategy Development:

• Partner with the regions and Growth Marketing creating content that supports global  GTM strategies for joint Informatica and ecosystem partner goals that create awareness and fuel pipeline. 
• Work with campaign team to ideate and implement co-marketing campaigns (both partner-led and Informatica-led) that showcase the value of our partnership. 
• Build and foster strong cross-functional relationships with internal and external teams responsible for product marketing, field marketing, product/engineering, sales, campaigns, events and alliances. 

Content and Collateral Creation:

• Develop joint positioning and messaging that effectively differentiates Informatica and our services from the competition’s.
• Collaborate with partners to create compelling marketing content, including co-branded materials, whitepapers, blogs, customer case studies, and thought leadership. 
• Ensure all marketing assets are aligned with Informatica’s branding/messaging guidelines and highlights our unique value proposition. 

Event and Campaign Execution:

• Work with Global Events and regions, providing messaging and content for joint events, webinars, and product launches that align to our joint value proposition with partners. 
• Support the end-to-end execution of marketing campaigns, working with Growth Marketing, joint partner messaging and content as needed. 

Data Analysis and Reporting:

• Monitor, analyze, and report on the performance of marketing initiatives, events and campaigns. 
• Provide insights and recommendations to partners and internal stakeholders. 

Budget Management:

Manage content marketing budgets, including MDF for programmatic custom content, for partner initiatives and ensure optimal allocation of resources. 

Skills 

• Bachelor’s degree in marketing or a related field  
• 8-10 years of Marketing experience, inclusive of Product Marketing and/or Partner Marketing 
• Strong knowledge and acumen in enterprise/SaaS software, cloud and AI
• Strong knowledge of marketing strategies and tactics
• Creative thinker with the ability to develop innovative messaging and marketing campaigns 
• Excellent and efficient communication, negotiation, and interpersonal skills
• Ability to collaborate and persuade effectively with cross-functional teams
• Proficiency in marketing analytics tools and data-driven decision-making
• Exceptional prioritization and organizational skills 
• Fast learner who is also agile, able to think on the fly and adapt to changing requirements.
• Internal culture champion that drives employee engagement, inclusion and diversity  

What We'd Like to See

• Knowledge and acumen in enterprise/SaaS software, cloud and AI
• Knowledge of marketing strategies and tactics
• Develop messaging and marketing campaigns
• Collaborate and persuade with cross-functional teams
• Proficiency in marketing analytics tools and data-driven decision-making
• Think on the fly and adapt to changing requirements.
• Internal culture champion that drives employee engagement, inclusion and diversity

Role Essentials

• Partner Relationship Management
• Build relationships with strategic cloud partners.
• Collaborate with partners to align solution plays, joint messaging and value-added solutions.

• BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience

• Minimum 5 years of relevant professional experience

Perks & Benefits

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Tuition reimbursement program to support your and personal growth
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

We're guided by our DATA values and passionate about building and delivering solutions that accelerate data innovations. We do that by creating an inclusive culture that celebrates and supports diversity.  So, if your experience aligns but doesn’t exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud™ that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in over 100 countries and 85 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, Twitter, and Facebook. Informatica. Where data and AI come to life.  

City: Austin

State: Texas

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Partner Marketing Manager

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-AP1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Up to 25%

Location_formattedLocationLong: Austin, Texas US