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Senior Principal Product Marketing Manager - 37460

Full Time
On-Site

Bengaluru, Karnataka, India

Posted 30+ days ago

Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Product Marketing Manager- Bangalore

We're looking for a Product Marketing candidate with experience in enterprise software, data management software, IPaas to join our team in Bangalore.

You will report to the Senior Director, Product Marketing

 

Technology You'll Use

Enterprise Software, Data Management/ Integration Software, iPaas

Your Role Responsibilities? Here's What You'll Do

  • Work with customers to develop compelling assets that articulate their iPaaS journey and business outcomes.
  • Be a SME for the sales team to explain the value of Informatica's iPaaS program to prospects.
  • Promote our products and best practices by marketing events, webinars, social media, and other channels.
  • Be a spokesperson with press, analysts, and at industry events.
  • Develop and drive the complete launch of new products.

What We'd Like to See

  • Are well-versed in enterprise software, especially data management, data and app integration, iPaaS and cloud technologies.
  • Can develop product positioning/messaging that articulates unique value propositions.
  • Understand multiple main personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.
  • Oversee and deliver a complete bill of materials, including ebooks-blogs-whitepapers-datasheets etc., presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates solution adoption.
  • Work collaboratively with partner and GSI teams to accelerate and scale programs.
  • Can persuade cross-functionally across a global, diverse organisation by building relationships based on results and reliable ongoing interactions.
  • Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns.

 

Role Essentials

  • 8 or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.
  • Develop an understanding of iPaaS, cloud data integration, and market and solutions, customer pain points, competition, and trends.
  • Experience with content development for complex products sold to IT or other technical buyers is desired.
  • Written and verbal skills with meticulous attention to detail
  • Outstanding communication skills, especially converting complex ideas into simple messages.
  • Experience participating in and influence cross-functional teams.
  • Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.
  • Create data-driven go-to-market plans and adjust based on data analysis, market feedback, and corporate strategy evolution.

 

  • BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
  • Minimum 8+ years of relevant professional experience

Perks & Benefits

  • Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
  • Flexible time-off policy and hybrid working practices
  • Tuition reimbursement program to support your and personal growth
  • Equity opportunities and an employee stock purchase program (ESPP)
  • Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

We're guided by our DATA values and passionate about building and delivering solutions that accelerate data innovations. We do that by creating an inclusive culture that celebrates and supports diversity. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud™ that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in over 100 countries and 85 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, Twitter, and Facebook. Informatica. Where data and AI come to life.

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