Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Content Marketer

Informatica is looking for a Content Marketer to produce compelling B2B content for today's digital world. You are familiar with data management and governance concepts and are experienced at communicating the business and technology benefits in a conversational style suitable for C-suite, director, line of business, and practitioner audiences. You understand the role in the enterprise business marketplace of cloud infrastructure and platform technology such as Microsoft Azure, Amazon Web Services, Google Cloud, and Snowflake. And you have a passion for using words to influence a target audience to act at every step of the customer journey.

You will report to the Senior Director, Product Marketing

Your Role Responsibilities? Here's What You'll Do

• Attract, educate and inspire our target audience with modern content, including interactive content, eBooks, blogs, Infographics, workbooks, videos and more
• Create the right content aligned to the different stages of the customer journey to increase awareness, drive conversions and increase revenue.
• Articulate the benefit and power of our products and solutions with a focus on cloud data management to help our customers succeed.
• Create content to ensure the messaging remains consistent and relevant to a specific persona, industry or audience. An important piece of the role is to ensure that all content is written in a modern, conversational style.
• Ensure all content is SEO driven with SEO keywords and best practices taken into account
• Track and report content performance, identify areas for improvement, and implement strategies to capitalize on these opportunities.
• Project manage your tasks for the greatest impact; prioritization is key
• Work collaboratively with web, product marketing, product management, field marketing, sales, and other teams to create innovative and compelling content that highlights the differentiated value of Informatica products and solutions.

What We'd Like to See

• Extensive writing experience across assets with pithy copy.
• Ability to operate and excel at strategic as well as tactical levels.
• 3+ years of experience working cross-functionally with product teams, sales and other marketing functions.
• Ability to consider copy and content holistically and from the customer POV.
• Passion to experiment and generate new ideas on delivering content.

Role Essentials

• BA/BS or equivalent educational background.
• Strategic, with great execution skills.
• Knowledge of SEO best practices.
• Strong project management and time management skills.

Perks & Benefits

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

We're guided by our DATA values and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud™ that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.™