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Field Marketing Manager - 38303

Full Time
On-Site

Stuttgart, Germany

Job Category: Marketing

Posted 30+ days ago

Build Your Career at Informatica

We seek innovative thinkers who believe in the power of data to drive meaningful change. At Informatica, we welcome adventurous, work-from-anywhere minds eager to tackle the world's most complex challenges. Our employees are empowered to push their bold ideas forward, and we are united by a shared passion for using data to do the extraordinary for each other and the world.

Our Team

Our objective is to increase Informatica's market share by expanding our focus and investment in the various EMEA markets through direct and indirect sales and marketing strategies. In order to support this strategy, Informatica is seeking to hire a Field Marketing Manager for the EMEA Central Region (DACH), located in Stuttgart or Munich, Germany.

Field Marketing Manager

Are you ready to elevate your career in a dynamic B2B-marketing environment? We're looking for an energetic, self-motivated marketing professional who's eager to grow their marketing skills and knowledge, drive impactful campaigns and gain hands-on exposure to cutting-edge tools and strategies. Take the reins in a role where creativity meets measurable results and join a team dedicated to innovation and growth.

In this position you will be reporting to the EMEA Central Regional Marketing Director. Your key responsibilities will include driving marketing initiatives to generate and progress pipeline, and aligning marketing plans with the go-to-market strategy. You will work closely with various stakeholders (Field Marketing, Sales Managers, Business Development Managers, Business Partners) to help support the marketing team in this exciting and high-potential market.

You will report to the Senior Director, Field Marketing.

Your Role Responsibilities? Here's What You'll Do

  • Execute our strategic marketing plan with passion and precision, to drive qualified lead generation and progression using a mix of marketing programs, activities, and events across the DACH region.
  • Event Management – working in conjunction with field marketing managers help co-ordinate key large Informatica-owned events such as Informatica World Tour, and smaller focused customer events such as roundtables and webinars that create an impact to our prospects and customers.
  • Collaborate with 3rd party event vendors and business partners to plan and execute Informatica sponsorships at key industry events and conferences
  • Budget Management –manage the marketing budget and processing of purchase orders, invoices and partner marketing funds.
  • Collaborate closely and support sales and business development teams to develop compelling marketing materials that power growth.
  • Leverage digital tools like Marketo, Salesforce, and PowerBI to track, optimize, and report on campaign performance.
  • Social Media – support advocate for our brand on social media, boosting overall campaign visibility and engagement.
  • Partner Marketing – extend our reach by supporting partner marketing (System Integrators, ISVs and Resellers).

What We'd Like to See

  • Reliable team player with an optimistic, positive attitude in a fast-paced, ever-changing, international environment.
  • Openness and curiosity to embrace and develop new ideas and concepts.
  • Appetite for learning and personal growth.
  • Driver's attitude with discipline and attention to details.
  • Strong written and verbal communication skills with a flair for creative problem-solving in both German and English.
  • Proficient in Microsoft Office Suite and experience in digital marketing platforms (eg Marketo, Salesforce).
  • Savviness in Online / Social Media / GenAI.

Role Essentials

  • Bachelor degree in Business Administration/Marketing/Communications or similar.
  • 3+ years of professional experience, preferably in B2B marketing in the tech-industry, familiar with concepts like ABM, Inbound-/Content-Marketing, Sales Enablement

Perks & Benefits

  • Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
  • Flexible time-off policy and hybrid working practices
  • Equity opportunities and an employee stock purchase program (ESPP)
  • Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud™ that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.™

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