Principal Regional Marketing Manager, Canada

Job Profile: Field Marketing Manager 3 | Job Code: 5613

Description

Informatica is looking for a Principal Regional Marketing Manager, Canada to join our North America Regional Marketing team. This role requires proven experience in executing field marketing programs that drive sales pipeline and revenue growth in Canada.

Job Summary

You will lead the execution of regional marketing programs that generate demand and accelerate the pipeline to support sales growth in Canada. Reporting to the Associate Director, East and Canada Regional Marketing, you will collaborate across marketing and sales teams to manage campaigns and programs on time and within budget.

In this role, you will lead regional in-person and digital events, webinars, ABM campaigns, email marketing, and other initiatives using a modern marketing mix to drive pipeline and sales growth. The ideal candidate is data-driven, proactive, detail-oriented, and excels in a fast-paced environment with strong communication and project management skills.

What You'll Do

• Drive cloud growth in Canada by leading targeted regional demand generation initiatives, partnering with sales leadership to prioritize and deliver programs that meet or exceed pipeline goals.
• Execute targeted marketing programs for top Canadian accounts by partnering closely with the ABM team—utilizing their templates and strategies to deliver personalized experiences that drive pipeline creation, deal progression, and wallet share growth.
• Work closely with Industry Marketing teams and sales across Canada's top industries: BFSI and Public Sector, to execute and scale marketing campaigns effectively
• Build and execute specialized multi-channel marketing programs tailored for Canada by partnering with Regional Marketing for in-region events and Growth Marketing for digital channels, while adopting and scaling best practices from other regions.
• Build strong relationships directly with partners in Canada and work closely with the Alliances organization to maximize partner engagement in local marketing activities, ensuring channel partners participate in at least 30% of programs to expand reach.
• Manage external agencies and internal marketing teams to ensure successful program delivery and drive efficiency gains.
• Work with Business Development to optimize lead flow and conversion.
• Communicate regularly with sales via newsletters and reports on marketing activities.
• Measure and analyze campaign performance for continuous improvement and budget adherence.

Key Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5-7 years' relevant marketing experience, including Field, Event, Partner or Account Based marketing.
• Proven experience working with sales teams, channel partners, global system integrators and ecosystem partners to drive pipeline.
• Strong program management, event execution, and data-driven marketing skills.
• Proficient in ABM strategies and marketing platforms like Marketo and Salesforce.
• Comfortable experimenting with and leveraging AI tools and technologies to enhance marketing efficiency, optimize campaigns, and scale programs.
• Detail-oriented, proactive, and able to manage multiple projects in a dynamic environment.

Preferred

• Experience in enterprise B2B software marketing.
• Field marketing experience of 2+ years.
• Willingness to travel up to 20%.

Success in This Role

You will deliver effective regional marketing campaigns that accelerate the Canadian sales pipeline and help achieve revenue targets.

Informatica offers competitive compensation, benefits, and growth opportunities. Learn more at www.informatica.com. We are an Equal Opportunity Employer.