Build Your Career at Informatica

We seek innovative thinkers who believe in the power of data to drive meaningful change. At Informatica, we welcome adventurous, work-from-anywhere minds eager to tackle the world's most complex challenges. Our employees are empowered to push their bold ideas forward, and we are united by a shared passion for using data to do the extraordinary for each other and the world.

Principal Regional Marketing Manager, Canada

You will lead the execution of regional marketing programs that generate demand and accelerate the pipeline to support sales growth in Canada. Reporting to the Associate Director, East and Canada Regional Marketing, you will collaborate across marketing and sales teams to manage campaigns and programs on time and within budget.

In this role, you will lead regional in-person and digital events, webinars, ABM campaigns, email marketing, and other initiatives using a modern marketing mix to drive pipeline and sales growth.

You will report to Associate Director, Field Marketing.

Your Role Responsibilities? Here's What You'll Do

Drive cloud growth in Canada by leading targeted regional demand generation initiatives, partnering with sales leadership to prioritize and deliver programs that meet or exceed pipeline goals.
Execute targeted marketing programs for top Canadian accounts by partnering closely with the ABM team—utilizing their templates and strategies to deliver personalized experiences that drive pipeline creation, deal progression, and wallet share growth.
Work closely with Industry Marketing teams and sales across Canada's top industries: BFSI and Public Sector, to execute and scale marketing campaigns effectively
Build specialized multi-channel marketing programs tailored for Canada by partnering with Regional Marketing for in-region events and Growth Marketing for digital channels, while adopting and scaling best practices from other regions.
Build strong relationships directly with partners in Canada and work closely with the Alliances organization to maximize partner engagement in local marketing activities, ensuring channel partners participate in at least 30% of programs to expand reach.
Manage external agencies and internal marketing teams to ensure successful program delivery and drive efficiency gains.
Work with Business Development to optimize lead flow and conversion.
Communicate regularly with sales via newsletters and reports on marketing activities.
Analyze campaign performance for continuous improvement and budget adherence.

What We'd Like to See

Bachelor's degree in Marketing, Communications, or related field.
5+ years of experience, including Field, Event, Partner or Account Based marketing.
Experience working with sales teams, channel partners, global system integrators and ecosystem partners to drive pipeline.
Program management, event execution, and data-driven marketing skills.
Proficient in ABM strategies and marketing platforms like Marketo and Salesforce.
Comfortable experimenting with and leveraging AI tools and technologies to enhance marketing efficiency, optimize campaigns, and scale programs.

Role Essentials

Experience in enterprise B2B software marketing.
Field marketing experience of 2+ years.

Perks & Benefits

Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
Flexible time-off policy and hybrid working practices
Equity opportunities and an employee stock purchase program (ESPP)
Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud™ that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.™